Go SEO

Improving your click through
Consumers are becoming more savvy in the way they search online, great targeting isnt enough to get their attention relevance of ad creative is now the driving factor in click through rate.Click through rate (CTR) is a well known way of measuring your online campaigns success. CTR is determined by dividing the number of clicks your ad receives by the number of times your ad appears (impressions). Typically a display ad (banner ad) gets a 0.04% CTR. Standard click through rate in pay per click advertising (PPC) is much higher. You should aim for at a least 1%-2% CTR. The following article discusses methods to improve your PPC campaigns click through rate.Paying for top position no longer ensures the most clicksWhen Yahoo dominated the Search landscape, the advertiser that paid the most got top position. The logic was that the higher your position the more clicks you got. Part of Googles success was that they changed all that. Google added Quality Score to determine your ads position. In Googles algorithm the amount the advertiser is willing to spend on a click still affects position, but the CTR of the ad also holds a lot of sway. Googles logic is that the ad that gets clicked on more is more relevant. Google rewards the more relevant ad by increasing its position. Yahoo and MSN have now been forced to consider Quality Score as well when positioning PPC ads.This means that a higher CTR results in a higher Quality Score, raising your ads position but not its price. Therefore the most relevant ad gets cheaper traffic and more sales. So it is in your best interest to make your ads as relevant as you can to the keywords your prospects are using to find your site.INSIGHT: Great targeting + Great creative = More visitors + More sales for less.We believe the best way of improving your ads relevance, and thus its CTR, is through Creative Search Marketing.What is Creative Search Marketing?Creative Search Marketing can mean a few things:1. Take your brand guidelines and other marketing communications as a starting point. PPC ads that borrow from ATL and BTL communications will be more relevant to consumers searching for your brand or latest campaigns. We have proven many cases where aligning PR with PPC can create a huge uplift in CTR and sales.2. Write lots of ads. Ideally you should have a specific ad relevant to each keyword. While this is not usually possible, try and make your ad groups as small as possible, keeping similar keywords together.3. Write consumer benefit lead ad copy and regularly test new propositions to try and beat the last best ad. 4. Optimise your landing page so its related to both your ad copy and your keywords. Google takes your landing page content into account when considering Quality Score.If you follow these principles your ads will be more relevant, will get more clicks and will therefore get a higher position, which in turn will get you more clicks, creating a positive feedback loop, and all that traffic for less than your competitors who arent using Creative Search Marketing principles.

Affordable Search Engine Optimization Services
SEO (search engine optimization) means optimization of a site to increase its visibility and usability to search engines like google. SEO services help in generating more traffic to your site which means more interested customers, which will translate to increased sales for your business.

Internet marketing services- Patience for Long Term Ranking Results
If you keep a check on the online world, you must have come across the very famous word, Internet marketing services or more popularly known as SEO or Search Engine Optimisation. Born in 1995, SEO has come a long way since then and now you can find numerous companies offering Internet marketing services in UK.

Seo firm: Key to increase your growth rate Posted By : Steve Waganer
A good Seo firm uses all possible features to make your corporate website secure the first page rank.

Link “Quality” for Link Building Explained
This article will explain the importance of link quality, and its application to link building. Everyone may have a different understanding of what quality is on terms of links, but essentially that is your decision entirely. If you have an existing site, that you need to build links for, use this as a reference check list to ensure that you are link building properly. I am going to review the key 6 areas. Is the page linking to you indexed in Google and is the cache version fresh? Why is this essential? Google has a cached page of any indexed page on their index. So basically, this should be your starting point for any link partnership decision. You need to verify that the page the link partner is proposing for exchange, is actually indexed and that the cached version is of the page is fresh in their records, within 20 days old as a benchmark. This will show that the page in question gets crawled often. PageRank of the page is secondary, and comes normally afterwards in comparison to this primary check. Is the page linking to you on topic? Is this a themed link?There is a big difference between the types of links you can get. These type of link are very targeted and carry a lot more weight over generic or unrelated links. This is part of what explains why some sites with much less links that their direct competitors are able to outrank them for particular terms. Quality links from themed sources is the short answer. Focusing on just “popularity” and inadvertently ignoring “reputation” is a mistake a lot of online marketers make. Keep this in mind.Is the Title tag of the page linking to you on-topic? What about the text?The title tag of the page linking to you is of great importance. When that is combined with text that is on topic with the page which is being link from, and other factors, the link value is increased greatly for the link. So as you can understand from this, is all about the co-relation of these factors that makes one link better than another.Where is your link on the page located? Navigation, gutter, footer, body?Location of your link is another strong factor to consider. The most beneficial location is considered to be within the body area of content. Any repetitive areas like navigation, gutter, footer, etc would normally not carry as much weight as the main body area. Run-of-site links fall into this group. There is a preference for the first paragraph, but the middle or bottom within the body content are good areas as well.How many other links are on the page? Home Page vs. Link Page PR gap?PageRank gets automatically diluted in relation to the amount of links on the page.Google guidelines currently suggest a maximum of 100 links per page. So here youwant to make sure the number is as small as possible. I recommend targeting 20 links per page maximum on average to have room to allow those pages link growth. Also, what is the difference between the main page PR and the subpage were you are getting the link from? In the best cases, your link will be one point under the home page value. If it isnt, you can consider other options with your link partner.By Jose NUnez - Dedivated SEO Consultant