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Top 12 Tips for Effective Google AdWords Ad Posted By : John Artfield
In this article I show you my top twelve tips for creating effective Google AdWords ads. I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

The Keyword Effectiveness Index and PPC Campaigns Posted By : Data Choices LLC
KEI falls short when it comes to Pay Per Click campaigns becuase it fails to take into account the cost of advertising. This article explains DCI, which incorporates KEI but allows for the CPC cost as well at the click through rate for the individual keyword. It can help any company target the right keywords to help maximize thier advertising efforts!