SEO Doesn't Have To Cost A Fortune

March 7, 2008 8:58 pm admin SEO

SEO Doesn't Have To Cost A Fortune
Effective SEO Comes Cheap

The author can be contacted at http://www.internetcashmonster.com


Search engine optimization or SEO is the hottest way, fastest and only way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. This is not to say that spending a fortune on SEO implementation or hiring a professional is a waste, but because of budget or financial limitations, you might want to consider cheaper alternatives. Sometimes, the best things out there are free.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. Exchanging links with sites which have the same kind of keywords will improve your ranking tremendously. Be careful not to add too many outgoing links on a single page especially from crummy and spammy sites, because Google will rank that page poorly.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is. Another note, is to avoid using hyphenation or numbers for long domain names that seems like a keyphrase, e.g, www.how-2-start-online-business.com keep it short, but catchy.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website. Using a php include function to recall the same navigation bar for every page would be helpful.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those



Devan Kumar is the owner of internetcashmonster.com. Internetcashmonster offers a ever-growing e-library of Resellable ebooks, softwares, marketing tools, seo tools, affiliate tools, articles, scripts, templates, with private label rights and master resell rights. A one stop shop for online marketing needs
More articles at internetcashmonster.com - Resellable Ebooks, Softwares, and scripts

Devan Kumar is the owner of internetcashmonster.com. Internetcashmonster offers a ever-growing e-library of Resellable ebooks, softwares, marketing tools, seo tools, affiliate tools, articles, scripts, templates, with private label rights and master resell rights. A one stop shop for online marketing needs More articles at <a href="http://www.internetcashmonster.com">internetcashmonster.com - Resellable Ebooks, Softwares, and scripts</a>

Internet Marketing Strategy Is Working For SMB's
According to the ISP Interland’s Summer 2005 Small and Medium-sized Business Barometer, SMB’s are getting a return from their Internet Marketing Strategy - company websites are providing valuable leads and sales. 57 percent of business leaders surveyed said they generate monthly revenue through online purchases or offline purchases that were influenced by their website. 78 percent report their business is healthier - has a competitive advantage or stronger economic footing - because they have a website, and 76 percent say their website generates leads for their business. Surprisingly, only 54 percent are using search engine optimization. In the last five years search engines have become an essential tool for purchasers. Other studies show that more than two thirds of all sales - whether online or offline - are now researched online first. And this includes business to business purchases. Instead of companies looking for a target audience, consumers are online looking for the best place to make the purchase. And if your website is not found in those searches, you’re not even in the game. Search engine visibility is only one part of an effective Internet Marketing Strategy, but it is the vital first step. If you don’t get found, the rest can’t work. A good internet marketing strategy has two sides - search engine visibility on your most effective keywords and a usable website that converts your visitors to leads. Online PR tools can play a major role in producing the broad visibility you need. “The rapid growth of the news engines and business blogs has created online PR opportunities that can raise search engine visibility dramatically,” said Sally Falkow, President of Expansion Plus Inc., an Internet marketing and PR firm in Los Angeles. “With the right strategy you can get your message out directly to the consumers who are reading their news online.” When asked to define the role of marketing in their company, 49 percent of the small-business leaders surveyed said it was used to generate sales, while 38 percent said to build credibility or brand awareness. Search engine visibility is strongly linked to brand awareness and credibility. Optimizing your press releases and making them into news articles gives you excellent visibility, says Falkow. And now that Yahoo News, which has the largest online news audience, is indexing blogs with their news content, savvy business owners can create an industry news blog that will consistently get visibility and build credibility. “Industry Newsmastering with a business blog could be the next big online marketing opportunity,” predicts Falkow. This survey shows that 19 percent of SMB’s have already incorporated a blog into their Internet marketing strategy.

Sally Falkow is President of Expansion Plus, an Internet marketing and PR firm based in Los Angeles, CA. She is the author of <a href="http://www.falkowinc.com/inc/Website_marketing_strategy_ebook.html">WebSense: website marketing strategies for entrepreneurs</a> and the co-developer of PRESSfeed, an <a href="http://www.press-feed.com">RSS marketing</a> system.

SEO Tips: How to Organize Your Site For Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You ll Need

  • A finalized list of keywords as well as their corresponding search volumes and number of competitors.
  • Excel, or some other spreadsheet program.
  • An understanding of the site s industry, and which terms are semantically related.
  • Enough SEO knowledge to decide which words from your list are “low competition.”


Low Competition Keywords
“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:
  • 99 inachor and intitle competitors for the term
  • 1,300 searches for the term each month
  • 330.8 average backlinks for a top 10 result
  • 4.2 average page rank of a top 10 result

Now here are some seemingly perplexing numbers regarding the 9th result:
  • It has only 8 backlinks
  • It also has a PR of 0

Meanwhile the 10th result has
  • 240 backlinks
  • PR of 3

This raises the question of why the 10th result doesn t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
  • The 9th result is a sub-page optimized singularly for that search term.
  • The 9th result s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.

When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.

Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.

High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
  • Keep the groups under 6 words each.
  • Group phrases together with more than one word in common.
  • Check to see if two keywords return similar results in Google.
  • No group should have only 1 keyword. Maximize the efforts of your link building.

Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.

Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process - it requires a plan. Practice these tips and you will see success.

This article was written by Mike Bradbury. Mike is an employee of Objectware, Inc an <a href="http://www.objectwareinc.com">Atlanta Web Design</a> and <a href="http://www.objectwareinc.com/SEOPromotionAndStrategy.aspx">Atlanta Search Engine Optimization</a> Company. Mike creates search engine visibility for clients in the Atlanta and Washington DC areas.


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