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Improve Your Online Business With Search Engine Optimization (SEO)
So you?ve got that wonderful work-at-home online business up and running. You?ve got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just aren?t coming and your business isn?t making as much money as you deserve. How do you turn a struggling online business into a profitable online business?

The first thing you have to ask yourself is, ?How are people hearing about my site?? In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? Most search engines show ten results per page, ranked in order, and most users never make it past the first page. That means that if your website is going to be found, it needs to be top 10. But how? How!? Take a look at the title of this article. That?s right. Through search engine optimization. SEO is a simple concept. Use the words that people will probably enter into search engines strategically in the content of your website. This article is using a couple of SEO keywords, like Online Business or Search Engine Optimization, the very subjects people might search for if looking for an article like this. See how easy it is? Two more keywords without interrupting the flow of the article!

Using search engine optimization effectively may mean redesigning most of the content on your website. When you?re doing that try to keep in mind these Six Commandments of SEO.

THOU SHALT KNOW THINE ENEMIES

Knowing what keywords to use is the most important part of SEO. This means research. Lots of research. Start off by trying to find your site on various search engines. Chances are you won?t, at least not on the first page. Write down the top 10 results you do get. These sites are your competition. Try a few different combinations of search terms. Are there any sites that appear more than once? Check those out. What keywords or phrases are used over and over? What are the titles of pages? What is the content about? What is the web address? These are potential keywords Record them. These will be the basis for your own search engine optimization.

THOU SHALT NOT USE KEYWORDS WANTONLY

Keywords should be thought of as compliments; the more you give, the less meaning they have. By the same token, not giving enough won?t get you noticed. Use them wisely. Find that happy ratio of keywords to normal. A general rule of thumb in search engine optimization is 2.5-4% of your content should be keywords; no more, no less.

THOU SHALT MAKE SURE ALL CONTENT IS SENSIBLE

Don?t fall SEARCH ENGINE OPTIMIZATION into the tempting ONLINE BUSINESS trap of SEARCH ENGINES using keywords randomly SEO in order to increase your search engine rank. Tough to read, wasn?t it? Kinda made you want to scream and tear your hair out? Content above keywords. If your articles are so keyword rich that they don?t make sense, users won?t return and you?ll lose repeat revenue. All the search engine optimization in the world is useless if your users don?t stay on the site long enough to put cash in your pocket. Search engines pick up on this tricks anyway. Besides, it?s just plain dirty fighting.

THOU SHALT VARY KEYWORD USAGE

So you?ve done your research and have a list of 25 keywords you want to use in your site. Each article has a primary keyword or two. Unfortunately, every article on the site is using the same two keywords. What about the other 23? Don?t let yourself be tempted by the ease of using the same words over and over. Write articles about all 25 keywords. You spent all that time researching them, now use them! And just because one article is about one keyword doesn?t mean you can?t use other keywords in the article. Use the non-primary keywords like salt sprinkled over the entire site.

THOU SHALT UPDATE

Getting that number one search engine rank was hard. It took hours of work, and now that you?ve reached the pinnacle it?s time to sit back and reap the benefits. Right?

WRONG!

How long do you think that number one ranking will last? You know your competitors got mad when you beat them and are redesigning their sites right now. Right now, I say! Eventually they?ll pull ahead of you again, unless you manage to stay ahead in the game. Update your site constantly with new keyword rich content to make sure that you?re on the cutting edge and can keep that number one ranking.

NEVER FORGET: THOU ART NOT ALONE

Search engine optimization can seem like a daunting task at first, and maybe it is. But never forget that there are people out there willing and able to help you; it is, after all, how they make a living. Some writers specialize in SEO and there are websites available that do most of the research grunt work just waiting to hear from you. So no matter how daunting a task it may seem, don?t ever give up on search engine optimization. In an internet where everything depends on page hits, your search engine rank can never be too high.

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Search Engine Optimization, Link Management Services
Search Engine Optimization, Link Management Services Search engine optimization, link management services is one of the hottest area of online traffic generation today. In the past, a wide range of traffic gimmicks and fads have come and gone, but one of the mainstays is that of natural search engine traffic. Natural search engine traffic, of course, being the non-paid results that come up when you use a search engine, versus the sponsored results in the search engine. So search engine optimization is critically important. When we talk about search engine optimization, we talk about two areas of search engine optimization, on-page and off-page. I will give you a quick briefing on each here. On-page search engine optimization includes things that you can do to your web page to make it more search-engine friendly. Some of these items are: 1) Put your keyword in your title 2) Put your keyword in the description 3) Put your keyword in a header tag 4) Put your keyword in a keyword tag. 5) Use the keyword on the web page early in the page, late in the page, and a few times within the page. Off-page search engine optimization includes primarily link management. The key with search engine optimization, link management services is to basically have a balanced amount and type of web sites linking in to your web site. The number and quality of links coming into your web site highly influences the way your web site is ranked against other similar web sites (web sites competing for the same search terms, or keywords). Here is how to do it: 1) Find out in general how many links and the quality of those links, of the web sites that are ranking in the top ten results for the search term or keyword for which you wish to rank. 2) Develop more and better links than the top ten ” and you should pretty quickly move into the top ten page. Here is how to develop links: 1) Offer to exchange links with other web masters (my least favorite) 2) Write articles and submit them to the top 100 article directories (you receive and inbound link from each one that accepts your articles) 3) Submit your web page url to the top 100 web directories online. Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide Download it free here: Secrets of Article Promotion Do you want to learn how to build a massive list fast? Click here: Email List Building Sean Mize is a full time internet marketer who has written over 600 articles in print and 9 published ebooks.

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Read This Before you Submit to Web Directories
As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization. For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you’d have to buy lots of links to catch up with the competition. Web directory listing represents a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings. There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings. The main advantage of a paid listing is the luxury of having your site listed quickly above everyone else’s. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones. Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2. If you’ve ever submitted to web directories before, I don’t have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory’s guidelines, manual submission is the only way to ensure that your site is submitted to the proper category. Because of the time involved in manually submitting your site and the sheer number of directories on the web, it’s important that you know which directories to submit to. Obviously, you’d want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it’s not worth submitting to. The directory may be brand new and has not been around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don’t judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory. Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose contents stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at URL in the navigation bar. If the URL looks like, http://www.godirectory.org/links.php?ax=list&sub=42&cat_id=245, it’s probably not search engine friendly. An example of a static, search engine friendly URL is http://www.godirectory.org/dir/713/index.html (notice the “.html” suffix). Another question to ask is: How easy it is to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site. Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should grouped under a specific category containing sites whose contents are related to yours. Such a grouping makes your listing more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site. Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or “anchor text”) should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like “Free Web Directory” as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. “GoDirectory.org Free Web Directory”, would make the title unique. Oftentimes, a directory would have several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you’d want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, number of competing listings. In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.

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