Google Ranking Tips

12:50 pm SEO

Google Ranking Tips
Google is by far the most popular search engine available today for both ordinary surfers and webmasters alike. Surfers like it because of the highly relevant results it gives and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank system that this engine uses. More on the Pagerank system later. Google is popular with webmasters and Internet marketing companies due to the highly workable ranking system it uses….

Search Engine Optimization
Good keyword research is the basis of achieving a successful search engine listing.
It is using those key words in your marketing which helps the Search Engines to find you and if they find you, then you are on your way to having a successful campaign. In short, your Search Engine marketing of key words is the best way of getting seen by the people who can get you, the most visitors/buyers to your site.

It stands to reason that if most people on the web look for ideas and products by typing into their browser specific words to get the information, they are looking for; then by having a list of words applicable to your products(s) in your marketing campaign, you will be targeting your type of audience with what they are looking for!

Simple really.

Find what the customer is searching for and give it to them
How you go about establishing your keyword research has to be a very important part of search engine marketing strategy. It really does not matter how good your product is, if you are not using the key words that your prospect is searching for then you will not get the type of person, you are looking for.

There are a number of web sites you can use to find out what people are looking for and I suggest you familiarise yourself with them as they will help you in establishing your presence on the Internet.
www.goodkeywords.com A great free download for you!
http://www.pixelfast.com/overture
www.google.com/press/zeitgeist2006.html
www.wordtracker.com
www.geeyo.com/docs/market_research.html

There are of course others, but any of the above will be of help to you.
Using the Good Key word free down load site and keying in a word specific to your site, you will get a list of words that people have been searching for. This is what you need so that you can incorporate them into your marketing. For instance:

Keying in the phrase marketing would bring the following along with the number of requests made for that phrase or similar words.
search engine marketing 1,123,521
marketing 200,090
email marketing 149,571
internet marketing 114,446

This website Good Keywords actually lists the top 100 for you but I have only shown the top 5 to give you a guide.
Bear in mind that these figures are for one month only!
So if your site was about Internet Marketing, that keyword should be incorporated either in your web site address or your main web site heading. (That is the first page on your site any visitor would see).

The more key words that you can used in your text then the greater chance that the search engines will find you and that is what the simple strategy is all about. If the search engines can find you, then there s a good chance that visitors/buyers will also.
There are of course other ways of optimization your web site such as using meta tags , linking to other sites, writing articles etc and to find out more about these, just type into your web browser your key word and enjoy the journey.

Keith Richardson http://choices123.bryxen1.hop.clickbank.net for top notch details in Search Engine Optimization keyword research is the basis of achieving a successful search engine listing Slowly but surely coming to grips with Internet Marketing

Read This Before you Submit to Web Directories
As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization. For a new site with no or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you’d have to buy lots of links to catch up with the competition. Web directory listing represents a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings. There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings. The main advantage of a paid listing is the luxury of having your site listed quickly above everyone else’s. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones. Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the offer becomes far less attractive when you find out that the internal page where your link is placed is only PR2. If you’ve ever submitted to web directories before, I don’t have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory’s guidelines, manual submission is the only way to ensure that your site is submitted to the proper category. Because of the time involved in manually submitting your site and the sheer number of directories on the web, it’s important that you know which directories to submit to. Obviously, you’d want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it’s not worth submitting to. The directory may be brand new and has not been around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don’t judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory. Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose contents stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at URL in the navigation bar. If the URL looks like, http://www.godirectory.org/links.php?ax=list&sub=42&cat_id=245, it’s probably not search engine friendly. An example of a static, search engine friendly URL is http://www.godirectory.org/dir/713/index.html (notice the “.html” suffix). Another question to ask is: How easy it is to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site. Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should grouped under a specific category containing sites whose contents are related to yours. Such a grouping makes your listing more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site. Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or “anchor text”) should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like “Free Web Directory” as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. “GoDirectory.org Free Web Directory”, would make the title unique. Oftentimes, a directory would have several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you’d want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, number of competing listings. In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.

Oudam Em is the webmaster of <a href="http://www.unlimitedtraffic.net">www.UnlimitedTraffic.net</a>, a site that offers a wide range of cost-effective web traffic solutions. Visit his site to use his <a href="http://www.unlimitedtraffic.net/webdirectorysubmission.html">manual web directory submission service</a> to quickly submit your site to up to 500 search engine friendly web directories.

SEO Doesn't Have To Cost A Fortune
Effective SEO Comes Cheap

The author can be contacted at http://www.internetcashmonster.com


Search engine optimization or SEO is the hottest way, fastest and only way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. This is not to say that spending a fortune on SEO implementation or hiring a professional is a waste, but because of budget or financial limitations, you might want to consider cheaper alternatives. Sometimes, the best things out there are free.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. Exchanging links with sites which have the same kind of keywords will improve your ranking tremendously. Be careful not to add too many outgoing links on a single page especially from crummy and spammy sites, because Google will rank that page poorly.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is. Another note, is to avoid using hyphenation or numbers for long domain names that seems like a keyphrase, e.g, www.how-2-start-online-business.com keep it short, but catchy.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website. Using a php include function to recall the same navigation bar for every page would be helpful.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those



Devan Kumar is the owner of internetcashmonster.com. Internetcashmonster offers a ever-growing e-library of Resellable ebooks, softwares, marketing tools, seo tools, affiliate tools, articles, scripts, templates, with private label rights and master resell rights. A one stop shop for online marketing needs
More articles at internetcashmonster.com - Resellable Ebooks, Softwares, and scripts

Devan Kumar is the owner of internetcashmonster.com. Internetcashmonster offers a ever-growing e-library of Resellable ebooks, softwares, marketing tools, seo tools, affiliate tools, articles, scripts, templates, with private label rights and master resell rights. A one stop shop for online marketing needs More articles at <a href="http://www.internetcashmonster.com">internetcashmonster.com - Resellable Ebooks, Softwares, and scripts</a>


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