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Link Popularity And Search Engines In Little Love Nest Posted By : David Mclauchlan
Because of the Giant called Googles interest in link exchanging it has now become more and more important that webmasters assure………

Search Engine Submissions
Do not assume the submitting your site in search engines is easy. It is a little bit complicated. First, you have to consider that search engine submissions won t produce instant results. And second you have to consider these essential that will help you start out in your submissions.

Search engine submission is having your site listed to search engines. You make the search engine aware that your site exists. While search engine optimization is having your site listed as number one in the search engine rankings. These two phrases are commonly mistaken to be the same. But they are not folks! You can compare them into a national essay writing contest. You submit your name and personal information plus the essay for the competition. That is for the purpose of being a part of the competition and for the organizers to know that you want to compete just like search engine submission. Then to increase the chances of you winning the competition you must make a top quality essay in accordance with the rules of the competition so that you can make it to the final list. And that is search engine optimization is all about that is to strive being on the top ranks of the search engines.

Driving traffic to your site is the number one purpose of search engine submission. So to achieve this purpose you have to consider the following: the budget that you have, what are the best directories to submit your site, what things are to think when you submit your site to crawlers and paid listing submission choices? The last three are search engine advertisings. You can choose where you re going to advertise your site.

We start with your search engine submission budget. You can list your site for free because it s possible. However, the downside is that you will only have your site listed; you cannot have the advantage of advancing your site into the top. It is recommended that you establish a budget for your site. If you have limited budget to spare, I advise you to subscribe to Yahoo! Submitting your site in this directory is only worth $300 dollars annually. Also, this search engine will help you to make your site quality and wise that will eventually improve your ranking. Moreover, being listed in Yahoo! is one of the finest options to sway crawlers to list your site.

Yet, if you wanted to be listed and rank fast you can acquire the services of paid placement programs. You can get a faster listing and customer visibility for a number of days or less. Google Adwords and Overture is some of these programs.

That s all for today, I have given you the essentials on search engine submission. I hope that you learn certain knowledge about the subject.

Steve is a leading expert with 25 years experience in the business sector online marketing is in his blood see his team at http://onlinemarketingelite.com.

Written by: Steve Pavis

In the last year Steve s companies had generate Great Placement in the top 10 using FREE SEO strategies and SEO Campaign Management methods one of them been http://www.linkshield.com/s/913_4 Free Traffic is pure and FREE, no Cost DO NOT waste PPC traffic when you can GET IT FREE.

Steve's companies has generated Great Placement in the top ten using FREE SEO strategies and SEO Campaign Management methods one of them been http://www.linkshield.com/s/913_4 Free Traffic DON'T waste PPC

Total Optimizer Pro
Total Optimizer Pro (T.O.P.) is a search engine optimization software program that performs a thorough analysis on any keyword market. And even though it is an enormous program that does a lot of assessments, it is astonishingly user friendly so that even a new webmaster can learn to use it quickly. Many new users have found this tool to be invaluable.

When you open up the program you have 2 options.

* The first one asks what keywords you want to be on the top of the search engines for.

* The second one asks what URL(s) you want to assess.

After you set this you are presented with a screen which will allow you to tweak your initial selection by choosing which search engine results you want to assess.

You can:

* Choose to do a link partner search and find potential link partners with a minimum PageRank and/or with certain words on the page.

* Do the real analysis and do a Backlink and Anchor Text Analysis (BATA) analysis of the keyword(s) or URL(s) you entered in the first screen.

Press a button and let the program do all the work.

When it is done it will present you with your reports that show just about everything about the URLs being assessed, whether it s the Top 10 for the keyword you entered or the complete assessment of the URL(s) you entered. Now every detail about this particular market is immediately presented to you.

* The page s PR
* The Alexa rank
* The title of the page for each backlink
* The number of links pointing to it
* The number of unique domains linking to this page
* The PR of each backlink
* The anchor text of each backlink
* The main keyword focus of the page for each backlink
* The IP address of the backlink
* and a ton of other useful information I use on a daily basis


Then it provides you with very nice summary reports at the bottom showing you:

* The percentages for anchor text for the backlinks
* The number multiple-linking IPs and multiple linking domains
* And tells you whether this site is likely buying its backlinks or using a classic link exchange campaign.
* And most importantly is actually tells you the steps you need to take to get a top result for this keyword.




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Reality Internet Marketing: XML Sitemap in 4 Steps Ensures Page Indexing in Google Yahoo and MSN Search Engines
Is an XML Sitemap effective in getting your website Page Indexed on Google? Or indexed on any other Search Engines?

Creating and XML-based Sitemap and FTP’ing this XML Sitemap to the lowest directory on your website does alert the Google spider robot to review your website. It is an effective way to get more of your web pages indexed for your website. It is also effective, when you add new pages/content to your website, to:
1) regenerate a new XML Sitemap file, FTP it to your website
2) alert Google Site Maps to look at your site AGAIN NOW.

And now XML Sitemaps have just become even more important!

Google, Yahoo and MSN have announced that by January 2007, they will also standardize on the use of one common XML Sitemap file to index your website! All three mega search engines will now use the same XML Sitemap file to index your website.

So what are the steps in creating and getting the Google XML Sitemap file to your website directory?

These 4 Steps will get your XML sitemap file created and registered with Google:

(1) use a software tool to create the sitemap in Google’s designated XML format. You can create a Google Sitemap for FREE (maximum 750 pages per website) at Sitemap Generator. Be patient with this FREE XML Sitemap file generator. It sometimes reports URL breaks (likely timeouts) when there are none. I found using it off peak hours (late at nite) generates cleaner files.

ADDED BENEFIT: The Sitemap Generator also creates HTML, ROR and Text Sitemap Files, which are used by thousands of other search engines and web crawlers to index your website.

(2) upload the XML file (and HTML, ROR and text files) to your website. You want to FTP the XML sitemap File created in step (1) to the lowest level directory on your website. There are many FREE FTP programs our there. Download the latest version of Filezilla. It is one of the easier FTP programs to use.

(3) Verification - notify Google of the existence of the XML sitemap file. This is done by registering at Google Webmaster Tools. Follow the steps at Google Sitemap to Verify your website by FTP’ing the Google Verification file to your website and then requesting Site Verification. You need only do this verification step once. Under the Webmaster Tools Dashboard you will see a check mark for each of your sites that have been verified.

(4) Submit XML file ” once Verification is confirmed by Google Webmaster Tools click on the appropriate listing under the Sitemap heading. Highlight the box next to sitemap.xml and then click on Resubmit Selected button. Your sitemap.xml file will now be submitted to Google for indexing.

From this point forward, whenever you change/add/delete links or add/delete pages on your website you will repeat steps 1, 2 and 4 so that the Google, Yahoo and MSN bots can re-index your website.

While you’re at it, create a specific HTML Sitemap Page on your website to be used by other search engines and directories. This will help their BOTS and Web Crawlers migrate through your website. This Sitemap Page also acts as an index for your customers helping them migrate your website. Here is a sample Sitemap Page.

Bottom line: XML Sitemap files are an important ingredient in getting your webpages indexed in Google as well as Yahoo and MSN. It is equally important as the top two SEO (Search Engine Optimization) strategies, Keywords and Inbound Links. No excuse now. Just Do it.

Carl Chesal is a business and channel development consultant, trainer, internet marketer and professional photographer. He operates <a HREF="http://www.bizfare.ca">BizFare Enterprise Inc</a>, providing business, marketing, and internet marketing consulting services. Bizfare Enterprise also operates a number of secure on-line shopping sites, like <a HREF="http://www.homeandbodyhowto.com">Home and Body How To Plans Recipes Hobbies and Collectibles</a>.

FAQ about Search Engine Optimization (SEO)
What is SEO anyway?
Search Engine Optimization (SEO for short) is a highly involved, somewhat lengthy, process designed to elevate an internet website s major search engine ranking and/or positioning. The major search engines (Google, Microsoft Network (MSN), and Yahoo) make up greater than 70% of search traffic on the internet. This is a common way for people to find others, information, companies, potential business partners, etc. by entering a keyword or search term. Typically, the searcher will seek information on their keyword or search term and click on the top results. Thus the higher a site ranks for a given keyword or search term, the better its chances of attracting more visitors to its site.

Why Should I Care about SEO?
If you run a business and have a web presence, don t you want the most people possible knowing about that business? Wouldn t it benefit you if your website was able to bring you new leads or develop new customers every day, 24 hours per day? Research has shown that nearly 95% of all search engine users rarely read past the first page of search results. Because of that, it behooves you to have your website on the first page of search results for specific keywords and terms.

Can t I just Pay for a High Ranking?
No! Organic (or free ) search listing rankings cannot be purchased. These are earned over time via links, content, keyword relevance, page and site descriptions, titles of pages, etc. You can pay for clicks to your website based on specific terms or keywords however these are separate results from the free results people commonly click.

What is Pay-Per-Click?
Pay-per-click is a form of internet advertising where you pay a certain amount for each click or hit to your website as a result of a person searching for a certain keyword or phrase.

What is Click Fraud?
Click fraud occurs when a person or automated computer script imitates a legitimate search for a keyword or phrase yet clicks on the pay-per-click result for the sole purpose of generating revenue for the search engine or affiliate.

What is a Linking Partner?
A linking partner is a website which provides a link to your site. Some will require a link on your site to theirs in return (a reciprocal link) while others will want to have a link on a third party s site in exchange for the link to yours. Reciprocal links aren t as valuable as unique one way links but the more links you have pointing to your site (link popularity), the more important the search engines will consider your site.

What is Page Rank?
Page Rank is Google s proprietary algorithm for determining a site s importance. It s expressed as a value from 1-10 with 10 being the most important and most desirable. The algorithm was designed by Larry Page, Google s co-founder. Page Rank is affected by things such as the number of links pointing to your website, and the amount of unique and relevant content on your website.

What is a Keyword?
A keyword is a typical word or phrase you d expect people to use when searching for your site. That s about as simple as we can explain it.

What is Keyword Density?
The number of keywords you use on a particular page in relation to the number of total words on that page. The more keywords you have peppered throughout the page and site, the better your site may rank for that particular term. You must be careful not to load a page with too many keywords, however “that is considered keyword stuffing or spamming and is frowned upon by the search engines.

What is a Sitemap?
A sitemap is basically an inventory listing of all of the pages on your site. It tells the search engines how to get around your site and also how many pages there are on your site. It can be made visible to your visitors, but it doesn t have to be. Uploading an XML file directly to the search engines is a generally accepted best practice for optimizing your search engine rankings.

What is a Spider?
Search engines utilize small programs to surf and inventory sites all over the internet. These are called spiders, and they follow links from site to site to gather their inventory to report back to the search engine. They are also referred to as crawlers or bots from time to time.

What is a Meta Tag?
A meta tag is an HTML piece of code which provides information about that particular page or document. These don t provide formatting information or any actionable code “they are there for the search engines to catalog your site and the pages contained on your site.

What is a Blog?
A blog (short for weblog) is a news or journal type of site which is frequently used more for opinionated type of entries and is typically updated frequently. It is intended for general consumption but has become a valuable tool for all types of users to spread information and awareness of their websites.

Why Should I Write Articles for my Website?
Articles are a great way to increase the amount of unique content on your site as it pertains to the keywords you desire to rank well. There are numerous websites that publish articles, and it is common practice for the authors to include a link in their by-line back to their website. This creates an inbound link to the author s website which in turn increases its popularity. It s also a good way to increase awareness aside from the linking benefits.

What are Directories?
Directories are databases containing listings to websites based on categories and sub-categories. Many of the search engines access directories to crawl their links to learn of new sites. Directories are an invaluable resource for search engines and can often serve to improve a site s ranking depending upon how important the search engine weighs the directory in question. Directories may provide a link to your site often without requiring a return or reciprocal link on your site.

There you have a faq based overview of search engine optimization, why you should care, and some of the key terms used.

Roger Bauer is Founder and CEO of SMB Consulting, Inc., a Louisville, Kentucky based small business consulting firm specializing in strategic planning, web presence, internet marketing, SEO, technology, and business analysis. To learn more, point your browser to http://smbconsultinginc.com

Impending changes in the SEO world
The sky isn’t falling chicken little, but your traffic may be in the near future. There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the “little guy trying harder” appeal that once helped to create a great deal of it’s public support. Many users don’t really care which search engine they use as long as they are getting the results that they’re looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:

• People want relevant and timely results. If Google continues to delay newer web sites and web pages from ranking for applicable terms, users will go elsewhere to find more up to date results.
• Many web site owners using Google AdSense will begin switching over to competing services from Yahoo and MSN ” which they are likely getting traffic from. Since the ads are a source of revenue for these web site owners, they are going to deal with the search engines that are helping them make more money.
• Many web site owners will remove the Google site-search from their web sites since they aren’t getting traffic from Google.
• Web savvy people are often asked for advice from those who are not as proficient with computers. It won’t take too many bitter web site owners telling these people to use a competing search engine before Google starts to see the effects in their bottom line.
• Microsoft has been developing Windows Vista, in fact, the beta version has already been released. Microsoft will put a serious dent in Google’s business with this because they have built a handy little search box right into the operating system.

• Diversify your internet marketing strategy. Search engine optimization should only be a fragment of your internet marketing. For starters, you could consider advertising on other relevant web sites, utilizing a pay-per-click campaign and publishing articles on other web sites.
• Plan for the adoption of new technology. Blogs are here to stay and RSS is taking hold. Stay on top of new and innovative ways to use technology to multiply the effectiveness of your search engine optimization campaign. You can get a general idea of what technologies to look at by staying up to date with the advances in operating systems, browsers and related software and hardware.
• Avoid using spam techniques to improve your ranking, such as hidden text, keyword stuffing, or link spamming. Most of these questionable techniques don’t work and those that do don’t work well ” and you risk having your web site banned.
• Update your web site on a regular basis. A web site that is constantly growing is viewed by the search engines as more important, a side benefit is that by generating useful content other web site owners will have a reason to link to your web site.

For more marketing tips, vist Wildfire Marketing Group's <a href="http://www.wildfiremarketinggroup.com/blog/">marketing tips blog</a>.