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Google Page Rank Makes Website Popular Posted By : William Bishop
Google page rank does not really make sense to me and so many others on the Internet. I know that there are many web site designers and creators that actually like the Google page rank unlike me. This is most likely for only one reason, they are at the top of all Google’s searches. So if you are at top of the Google searches then who would not like Google’s page rank.

How to Choose the Right Key Words to Drive Website Traffic
Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven’t
followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
“quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword “automobile
companies.” However, you company specializes in bodywork
only. The keyword “automobile body shops” would rank lower
on the popularity scale than “automobile companies,” but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
“Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business’ rewards.

Rick Jorgenson has been an online marketer for the past 10 years. He has created successful campaigns for the likes of IBM, Microsoft and DirecTV. You can find more relevant articles on internet marketing on Rick's blog at http://buildwealthnow.blogspot.com

Web Analytics and SEO
By Jose Nu ez

As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client’s target audience searches these engines.

Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign.
This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web page to be considered relevant, its content organization must accommodate a wide variety of direct and semi-direct search behavior, which is mostly disclosed by its own metrics, in a given time period.
Part of the important information web analysis provides is the amount of words and phrases people type into search queries to find a particular web page, and it is equally important to include this information in order to receive targeted search engine traffic. That is just one of the aspects in the existing relation between web analytics and SEO: understanding how visitors search and browse websites.
In a similar fashion, search engine generated traffic is reported by a web analytics tool, including the phrases entered into the search engine that were used to find a website. By separating the paid traffic generated by SEM from the total traffic that was referred by search engines, you can monitor the effectiveness of SEO efforts. Higher-end analytic tools break out organic search engines into a separate report.
Another area where this statistical data is used for SEO benefits is in copywriting. Understanding how to write for the target audience of a website is key. Finding the right terms to use semantically within the copy of a web page is one of the main components of all successful SEO efforts. A SEM should always consider what each web page communicates to site visitors and search engines. This content should not only help achieve top search engine rankings, but it should also encourage searchers to visit the website.
To improve positioning on search engine results pages, you need to be able to measure effectiveness. These tools make measuring your improvement on search engines easy, but it is really important to know is if the improvement affects traffic and sales. By monitoring and tracking this information frequently, a SEO can make recommendations, prove these recommendations work, and accurately report on the true effectiveness of these changes. Web analytic helps shorten the gap between what you think your visitors are searching for, and what they actually are.

Jose Nu ez is a SEO/SEM Specialist for Omniture He can be reached by email at jnunez@omniture.com More Web Analytics info at http://www.omniture.com/

How to Get Found More Easily On Search Engines Using Sitemaps
A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead. Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a sitemap, you can get found more easily. Having a sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

A sitemap, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.

Creating a sitemap is easy. You need not be a programming guru. All you need is a notepad, a program editor, and some patience. Here s how you do it:

Create the listing on a notepad.
It doesn t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You re sure no to miss something out this way.

Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.
You won t be able to view the sitemap if you won t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

These steps are the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.

But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.

Copyright 2006, by Karl Fisher, a freelance writer and web developer based in Birmingham, UK.
http://www.bargainlister.co.uk

Copyright 2006, by Karl Fisher, a freelance writer and web developer based in Birmingham, UK. <a href="http://www.bargainlister.co.uk"> http://www.bargainlister.co.uk </a>

About Macromedia Flash
Macromedia Flash has swept the web every since its first appearance December 1996. We can view it on not only the computer now but our phones and electronic devices like the sony psp. If you are new to Flash it is a vector based animation software unlike photoshop which isn’t, What’s the difference you say. Well, vector based animation in simple terms means your artwork created in the program when zoomed in or our will not pixlate. Flash is incorporated in many web sites as the years go on. It can be a god bless or it could ruin a site in the search engines. The trick to utilizing flash to its maximum potential is balance. Now a phrase you will want to always keep in your head not only for flash but anything to do with web creation or marketing is K.I.S.S. Keep it stupid simple. Now if you think about it for a second you will get why I say that. How many times have you visited a web site that is very complex or leads you to places you don’t want to go or has a lot of pop ups, I bet you you left the site or stay only for a short time. People when surfing the web to buy a product do not want to be confused. Here is what they want, Hi here’s my product , why you should buy and buy now. It may sound silly but its the truth. So if you follow K.I.S.S., you don’t want to much or else a search engine may ignore your site. Although with the resent Flash 8 release of static text converted into html, I wouldn’t recommend a full flash web site unless you either have massive amounts of traffic already or you are a designer showing off your skills and even at that a full flash site may be a little much. Flash is also a very good way to advertise to, you can make ads, pop ups, movies and games presented by your company, etc. Another feature people take advantage of when working with flash is reducing file sizes on pictures and movies. They would load up their media to flash and in most cases lowers the file size around 25%. Flash just isn’t strictly business related either. Many people may make flash animations and games for the fun of it, and if you like your animation enough you can save it out to dvd! Now it used to be that flash was only a 2d program but now with hard work and studding people are creating 3d flash animation. Crazy isn’t it, and you can do that to with your own research. For more information please go to http://www.darkace.com/forums for help

http://www.darkace.com/forums

Money Can t Buy Everything: Yahoo!Search Considers Ad Quality in New Ranking Model
Money Can t Buy Everything: Yahoo!Search Considers Ad Quality in New Ranking Model By Julia Lundy On February 5, Yahoo! launched its new search marketing ranking model in the U.S. It was the final installment of Yahoo!’s new enhanced search monetization platform, commonly known as Panama. Originally, Yahoo!Search Marketing worked solely with a bid-to-position model, whereby a higher bid resulted in a higher rank for an ad in paid search results. However with the new model, Yahoo! will use an algorithm where both bid amount and “ad quality” determine an ad’s rank in paid search results. Yahoo!’s aim is to pull the focus away from bidding wars and center it on higher quality ads that search engine users will find more relevant. Two weeks ago, in a Yahoo! press release, Tim Cadogan, VP of Search Marketing, explained further the reason for this system change: “By encouraging advertisers to focus on the quality of their ads, we can deliver a better search experience for all of our customers. Everybody wins. We firmly believe that delivering more relevant ads to users will result in more quality leads to advertisers, invite even more participation in our network and ultimately create a more valuable marketplace for users, advertisers, publishers and Yahoo!.” It is most important to note that whether or not advertisers have upgraded to the new Panama system, they will be affected by the new ranking model. So how exactly does this affect you as an advertiser, and how can you prepare for the change? How do you remain the 800 pound gorilla in the wonderful world of PPC? An advertiser can now be rewarded for making an effort towards well written, higher quality ads by paying a lower bid, and/or attaining a higher ranking. By “higher quality”, Yahoo! means to say that the ad is more relevant or appealing. Advertisers who have upgraded to the new Sponsored Search system are privy to their “quality index.” The quality index is a relative measure that is graphically displayed as one to five bars. It cannot be calculated until an ad has received its first impression and is updated daily. Gee that’s nifty, but *ahem*, how does one quantify quality? Or, at least, how does Yahoo! do it? Ladies and gentlemen (drum roll), I present the resolution to the quality versus quantity conundrum, well, at least for paid search. To determine an ad’s quality index, Yahoo! looks at a few things. First, the ad’s historical performance is taken into account, which is determined by its click-through rate (CTR) relative to its position among other ads displayed along with it, kind of like the AdWords and AdSense system. Second, the ad’s expected performance is considered, but Yahoo! is a bit cryptic when it comes to explaining how this is determined, stating only that various relevance factors are considered by ranking algorithms. Some of the various factors are reported to be landing pages, URLs, and advertiser information/industry segment. Whatever that last bit all means for CTR calculation - only Yahoo! knows. Luckily, in order to help you process these dizzying factors in your head, Yahoo! has offered some insight on how to improve your CTR with the following tips, straight from its search marketing help pages: 1) Create different versions of your ads and use ad testing to help determine which perform better. 2) Make sure you have selected strong keywords for your ad groups. 3) Include keywords in the ad’s title and description. 4) If using the Advanced match type distribution tactic, use the excluded words feature Yahoo! expects that all active U.S. advertisers will have upgraded to the new system by the end of Q1 2007, but the story doesn t end there. Starting in Q2 2007, the new platform will become available in non-U.S. markets, and just as it was introduced in the U.S., the new ranking model will be introduced in the last stages of the system rollout. This is a big change, and it is no secret that it is a move to compete with Google, which uses a similar search advertising model, but that s a whole different story, or should I say a two hundred page book. As the upgrades take place, there will be more to report on the Google-Yahoo! battlefront. . . I mean the friendly competition.

Adsense 2007 :the new approach that shows you how adsense is still alive!!
Hot Google AdSense News: The Most Awaited AdSense Release 2007 - The AdSenseDecoded Project

Dr Patrick Hillenbrand, an Australian AdSense Expert and his team, is creating shockwaves in the internet marketing community by releasing some groundbreaking AdSense news, powerhouse techniques & winning strategies in the brand new online ‘AdSense GPS Roadmap . Have you for example heard of AdSense Brokerage ? If not then read on.

Someone wrote that your AdSense business will not be the same after you have visited www.AdsenseDecoded.com that is currently attracting AdSense publishers worldwide . We concur.

In fact, Patrick Hillenbrand made $10,852 in just the first month using No search engine traffic at all. AdSense Decoded delivers useful comprehensive answers how to instantly achieve sustainable profits from AdSense even without having access to any initial organic traffic.

And as if that is not enough AdSense Decoded reveals additional AdSense driven revenue streams that easily plug in to any AdSense business to monetize AdSense publishers pages much further.

This is a brand new concept. It’s called ‘AdSense Brokerage’ (NOT arbitrage), and it is currently creating a whole new chapter in how to make money with AdSense. AdSense Decoded shows publishers how easy it is to monetize on every single visitor, not just once but multiple times.

Dr Patrick Hillenbrand also validly argues that there is a paradigm shift in AdSense marketing.

- Niche Targeting is out! Lost are those guided in that direction.

He says: - Tomorrow’s top AdSense earners know that it is far better to target well paying advertisers than high paying ads, as street smart AdSense publishers and advertisers know that supply and demand is everything.

‘AdSense Decoded’ is advocating a smart strategy: As internet visitors are becoming ever more demanding to be informed and not sold to, gone are the days where an AdSense Publisher could just feed people ads to be clicked on. AdSense Decoded addresses and teaches exactly how these new marketing conditions are best met.

Whether you are new to AdSense or a seasoned publisher AdSense Decoded delivers an invaluable step-by-step video roadmap how to instantly improve your current AdSense earnings by using techniques previously only known to only a handful of top earners, Patrick Hillenbrand included.

If you are in any way working with AdSense you are recommended to check the AdSense Decoded project out today and see for your self what all the fuss is all about!

For more detailed information on the AdSense Decoded project and Dr Patrick Hillenbrand please visit www.AdsenseDecoded.com

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http://lavoraperm.decoded.hop.clickbank.net
Dr Patrick Hillenbrand is an Australian full time Internet Marketer, and a qualified Google Advertising Professional.

You can view his latest #1 best seller and its ‘killer’ affiliate program at http://www.AdsenseDecoded.com

Please feel free to reproduce this article to your own website / ezine list.

© Dr Patrick Hillenbrand - All Rights reserved

http://lavoraperm.decoded.hop.clickbank.net

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paolo orlando more than 5 years online making a decent living with affiliate programs see my website at: http://www.greatseller.eu NEWSLETTER http://www.the-luckyseller.com/mylist.htm

Reality Internet Marketing: XML Sitemap in 4 Steps Ensures Page Indexing in Google Yahoo and MSN Search Engines
Is an XML Sitemap effective in getting your website Page Indexed on Google? Or indexed on any other Search Engines?

Creating and XML-based Sitemap and FTP’ing this XML Sitemap to the lowest directory on your website does alert the Google spider robot to review your website. It is an effective way to get more of your web pages indexed for your website. It is also effective, when you add new pages/content to your website, to:
1) regenerate a new XML Sitemap file, FTP it to your website
2) alert Google Site Maps to look at your site AGAIN NOW.

And now XML Sitemaps have just become even more important!

Google, Yahoo and MSN have announced that by January 2007, they will also standardize on the use of one common XML Sitemap file to index your website! All three mega search engines will now use the same XML Sitemap file to index your website.

So what are the steps in creating and getting the Google XML Sitemap file to your website directory?

These 4 Steps will get your XML sitemap file created and registered with Google:

(1) use a software tool to create the sitemap in Google’s designated XML format. You can create a Google Sitemap for FREE (maximum 750 pages per website) at Sitemap Generator. Be patient with this FREE XML Sitemap file generator. It sometimes reports URL breaks (likely timeouts) when there are none. I found using it off peak hours (late at nite) generates cleaner files.

ADDED BENEFIT: The Sitemap Generator also creates HTML, ROR and Text Sitemap Files, which are used by thousands of other search engines and web crawlers to index your website.

(2) upload the XML file (and HTML, ROR and text files) to your website. You want to FTP the XML sitemap File created in step (1) to the lowest level directory on your website. There are many FREE FTP programs our there. Download the latest version of Filezilla. It is one of the easier FTP programs to use.

(3) Verification - notify Google of the existence of the XML sitemap file. This is done by registering at Google Webmaster Tools. Follow the steps at Google Sitemap to Verify your website by FTP’ing the Google Verification file to your website and then requesting Site Verification. You need only do this verification step once. Under the Webmaster Tools Dashboard you will see a check mark for each of your sites that have been verified.

(4) Submit XML file ” once Verification is confirmed by Google Webmaster Tools click on the appropriate listing under the Sitemap heading. Highlight the box next to sitemap.xml and then click on Resubmit Selected button. Your sitemap.xml file will now be submitted to Google for indexing.

From this point forward, whenever you change/add/delete links or add/delete pages on your website you will repeat steps 1, 2 and 4 so that the Google, Yahoo and MSN bots can re-index your website.

While you’re at it, create a specific HTML Sitemap Page on your website to be used by other search engines and directories. This will help their BOTS and Web Crawlers migrate through your website. This Sitemap Page also acts as an index for your customers helping them migrate your website. Here is a sample Sitemap Page.

Bottom line: XML Sitemap files are an important ingredient in getting your webpages indexed in Google as well as Yahoo and MSN. It is equally important as the top two SEO (Search Engine Optimization) strategies, Keywords and Inbound Links. No excuse now. Just Do it.

Carl Chesal is a business and channel development consultant, trainer, internet marketer and professional photographer. He operates <a HREF="http://www.bizfare.ca">BizFare Enterprise Inc</a>, providing business, marketing, and internet marketing consulting services. Bizfare Enterprise also operates a number of secure on-line shopping sites, like <a HREF="http://www.homeandbodyhowto.com">Home and Body How To Plans Recipes Hobbies and Collectibles</a>.