Quick Hit SEO to Do List
March 21, 2008 4:46 am SEOQuick Hit SEO to Do List
Many potential Search Engine Optimization (SEO) clients come to me stating they don t have the financial resources to contract my firm for services yet they d like to get started with the promotion of their site within the search engine sphere. Below I ve attempted to outline the first steps I might take if I had a new website to promote from the ground up.
Submit Your Site to Directories
Directory submissions are an integral part of basic SEO, and directory listings help to form a foundation of links pointing to your site that generally won t go anywhere unless the directory disappears or is shutdown for some reason. Many directories such as DMOZ or the Yahoo Directory feed search engine results and carry a lot of weight with major search engines such as Google, MSN/Live, and Yahoo!
There are hundreds of free directories out there, and my recommendation is to subcontract this service out to an inexpensive submission service (do a search for directory submission service ). For as little as $30, you can have your website submitted to hundreds of directories in little time. Manually doing this could take countless hours, and it s very tedious work. One note of caution: directories don t get indexed overnight. It will take some time for your site to get credit for being listed in a lot of the online directories.
Write and Submit Articles about Your Business or Industry
Promoting your business via articles about your industry or the business itself are a great way to build awareness without being over the top or in someone s face. The more articles you write and submit to online e-zines or article directories, the more your name circulates. Think about it, when you read an informative article that helps you solve a problem, perform a task better, or recaps an event, your guard isn t as high as it is when you come across an all out advertisement is it?
Be sure to include a byline at the end containing a link to your site along with brief information about you and your company. This will not only generate awareness, it will also help your search engine optimization campaign by building natural links back to your website as the article circulates the online community.
Engage in a Free PR Campaign
While print media isn t as popular as it once was, people still read newspapers, trade journals, and magazines. Local newspapers are always looking for interesting stories on local people to write about in order to increase their readership. Magazines are a bit different in that your story needs to be very compelling and unique in some fashion, but your website and business can get a big jolt if you can land a story in a print publication of some sort. One word of caution: don t go shooting for the New York Times or Inc. Magazine right out of the chute unless you re truly prepared to handle a huge influx of site visits, e-mails, phone calls, and unrelated requests about your business.
Involve Yourself in the Blogosphere
Blogs are a great way to show a more human side to a company, and their popularity continues to increase. My advice is to start a blog about your company, industry, or niche that is a sub-domain off of your main website. A sub-domain may look like this: subdomain.domain.com to where your blog may utilize a scheme similar to blog.yourdomain.com. This is a great way to build unique content for your domain while also helping your customers or clients get to know the human side of your business. There are several free blog generators out there that will even host your blog for free, and two of the more popular ones can be found at blogger.com or wordpress.com.
If starting your own blog is too tall a task, visit others blogs related to your industry and join in the conversation by posting comments and interacting with the blog owner. Many blog comments are indexed by the name you enter in the name field of the comment form so you can build links to your site this way. One note of caution: there is a lot of debate whether no-follow links such as the ones on most blogs provide any search optimization value, and I have found that they do provided the blog itself ranks well and has a large following.
Promote Your Site Everywhere
Offline optimization is just as important as it is online as you re simply trying to generate interest in your business or website, right? Consider promoting your website offline just as you would your business. Nobody will know about your site unless you tell them, but you don t want to be a hound about it either so be subtle. The traffic you generate may result in a huge sale that puts your business on the map.
Basic SEO isn t that difficult if you think about it in a common sense manner. Promoting your site online is very similar to how you d promote your business offline “it s all about positive exposure. Being heavily involved online as well as off is a solid strategy to building awareness for your business and its website.
Roger Bauer is CEO of SMB Consulting, Inc. a nationally recognized small business consulting firm specializing in business planning, competitive intelligence, marketing, sales, search engine optimization (SEO), strategic planning, and technology guidance. To learn more about the firm, please visit http://smbconsultinginc.com
Outsource SEO Services to India
We are residing at a global village and several telecommunication innovations have improved our communication processes. Business houses are now exploring new markets and there has been a drastic improvement in the field of business process outsourcing. Outsourcing SEO services to India has both advantages and disadvantages. For profit mnaximization, outsoursing is a major business tool. But in the recent past it has been witnessed that many global corporations have failed to remain adherent to social obligations and outsourced its operations to cheaper destinations only for cutting operational costs. This has created a tension among the youth of developed economically rich nations. The crisis prevails but for better profits, the business houses are highly favoring outsourcing.
There are different dimension of outsource link building / SEO service; it is wise to have a rough idea about the entire process. Actually the wave of outsourcing generated since last two decades and it has consistently increased. English speaking nations like India has been enormously benefited and many people joined the trend of grabbing outsourced jobs of customer care. On the contrary, outsoursing speeded like wildfire and from software development to knowledge processing; all of these jobs were outsourced in cheaper south “easy Asian countries. China is at present leading in serving outsourced business processes and India also joins as second runner. Again, many of the manufacturing units have been also out sources and this has caused massive job cuts.So, time has come to analyze how it is affecting across different societies.
There are several online resources that provide a clear idea about various processes of outsourcing and self-research can be of great help to understand the processs.Actually different markets are being explored now with this, transnationmal corporations are analyzing the cheapest production and maintenance costs. Many of the companies have withdrawn offices from cheaper destinations as professionals have failed to provide satisfactory customer care.
Software development has been a major area where a large chunk of work is getting outsourced nowadays. In reality it has been found that India and China based professionals are really skilled in this field. Leading car manufacturers are also setting up manufacturing plants in developing nations to find cheap labors. But the final assembly is often done in the country where the cars will be finally sold. Almost all types of business processes are getting outsourced. Financial services of leading financial organizations are outsourced as well. Before outsoursing, it is prudent to clearly analyze the purpose and the required business goals. Otherwise the venture may not be successful.
Despite different obstacles, outsoursing is highly in vogue. Major leading companies are following the models of business process outsourcing. And several studies suggest that outsourcing will increase in many folds in the coming years.Stll, it is necessary for the government of developed economies to increase more focus on youth employment otherwise outsourcing may be a cause of unemployment.
<b>Author Bio:</b><br> Anamica is a senior executive with <a href="http://www.outsourceseoservices.com/">Outsource SEO Services India</a>, part of <a href="http://www.expertsearchenginemarketing.com/">Expert Search Engine Marketing Company India</a>, offering Outsource Link Building Services, Search Engine Optimization (SEO), Directory submission, Article submissions, Blog and content creation, Press release submissions, Placing links on discussion forums, Software submissions, Social Book marking, Reciprocal link exchange, Content optimization, Keyword research, Creating SEO Proposals
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