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Internet Marketing Strategy News: Key Words Are the King, the Queen and the whole nine yards
Creating an Internet marketing strategy is not just for big business, the small and mid sized company can compete just as well (better in some cases) if they efficiently employ a key word strategy. Key words are words that can be used by search engines to find you. If you use key words correctly the searcher will find you, if you don’t they can’t find you. If they can’t find you, you have lost the sale. Key words give a summary of the content of a web page. If your web site is about roses, then there needs be at least 250 words of text on your home page with lots of relevant mentions and references to roses. If your key words are too specific or too general, your public is not likely to find you unless they know your exact web address. Chisel these facts in stone: * The Internet is the dominant source for information. Some 45% of the participants in a recent survey indicate the Internet is their top choice for media, followed by TV at 35%. Trailing much further behind are books, radio, newspapers, videos/DVDs, video/computer games, and magazines. * Over 80% of all web traffic comes via search engines. The key to the treasure is providing the key words that the search engines need to find you. From a marketing point of view this is critical. To be successful in Internet marketing one needs to: 1. Find the key words that people are searching for. This is done by software that calculates the quantity of word and word phases on a certain subject. Below is a partial list of the search term “roses”. Count Search Term 337582 roses 286184 gun n roses 127093 gun and roses 55157 outkast roses 46796 red rose 32350 rose mcgowan 28563 rose petal 27702 picture of roses 26609 long stem rose 25634 pink rose 25039 send rose 2. Determine the key words that are specific enough to drive people to your site. If you were selling “roses”, some of the terms are applicable and some are not. So people searching for “roses” is too general and broad, while “long stem roses” could be just the right phrase to use. 3. The key words selected have to be narrow enough for a site to be found and ideally listed as one of the top three items on the first page of the search engine results. 4. Modify your web site so that the content (i.e. text not pictures) has those key words. This allows the search engines to index the information on your site. It is now key words not key word. More people are using multiple words when they search. According to a recent study from OneStat.com, two and three word searches are the usual practice for Web searchers. The 7 most used word phrases in search engines on the web are: 1. Two word phrases 32.58% 2. Three word phrases 25.61% 3. One word phrases 19.02% 4. Four word phrases 12.83% 5. Five word phrases 5.64% 6. Six word phrases 2.32% 7. Seven word phrases 0.98% Search engines are the most popular tool on the Web. They are similar to a giant library card catalog and are very useful tools to find information about products and services. A successful Internet marketing strategy must include providing what the search engines need and how consumers use them. Just like a library, a search engine “indexes” a web site in two basic ways: 1. By submitting a site to a search engine. Essentially you are asking the search engine to add your site to their index. 2. By using a spider (software that roams the web locating and cataloging content). Search engines look at both the web page title and the content. Thus both need to be optimized to include the applicable key words. Search engines are based on very sophisticated mathematical search queries, which of course are top secret. Although Google is the top search engine at the moment, a good Internet strategy will result in high rankings on various different search engines. To find the correct keywords requires research and an understanding of how the search engines work. Once you find where the viable online market is, you can use this to create your website so it fits what your future customers are looking for. Research shows that searchers regard good placing in the natural search results (as opposed to pay per click or sponsored links) as an indicator of a company who is tops in their field. 80% of all business on the Internet goes to the first three on the first page of a search result. The design, content and programming of your site all influence your search rankings. Keep in mind that a web site is the core of your Internet marketing strategy and an incredible tool if used correctly. Utilize the key works that will drive business to your site and make that cash register sing.

Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit www.expansionplus.com.

Web Analytics and SEO
By Jose Nu ez

As an SEM Specialist, I must understand the different algorithms search engines use in their work. I also need to have an understanding of how my client’s target audience searches these engines.

Analytical tools and their test results offer the most valuable information about visitors searching and browsing behavior. The resulting traffic changes and most frequent keyword phrases that appear in these web analytics reports are the Site Catalyst of any SEO campaign.
This helps one understand the information retrieval algorithms and heuristics process that takes place when search engines qualify a web page for a particular keyword phrase. That is why in order for a web page to be considered relevant, its content organization must accommodate a wide variety of direct and semi-direct search behavior, which is mostly disclosed by its own metrics, in a given time period.
Part of the important information web analysis provides is the amount of words and phrases people type into search queries to find a particular web page, and it is equally important to include this information in order to receive targeted search engine traffic. That is just one of the aspects in the existing relation between web analytics and SEO: understanding how visitors search and browse websites.
In a similar fashion, search engine generated traffic is reported by a web analytics tool, including the phrases entered into the search engine that were used to find a website. By separating the paid traffic generated by SEM from the total traffic that was referred by search engines, you can monitor the effectiveness of SEO efforts. Higher-end analytic tools break out organic search engines into a separate report.
Another area where this statistical data is used for SEO benefits is in copywriting. Understanding how to write for the target audience of a website is key. Finding the right terms to use semantically within the copy of a web page is one of the main components of all successful SEO efforts. A SEM should always consider what each web page communicates to site visitors and search engines. This content should not only help achieve top search engine rankings, but it should also encourage searchers to visit the website.
To improve positioning on search engine results pages, you need to be able to measure effectiveness. These tools make measuring your improvement on search engines easy, but it is really important to know is if the improvement affects traffic and sales. By monitoring and tracking this information frequently, a SEO can make recommendations, prove these recommendations work, and accurately report on the true effectiveness of these changes. Web analytic helps shorten the gap between what you think your visitors are searching for, and what they actually are.

Jose Nu ez is a SEO/SEM Specialist for Omniture He can be reached by email at jnunez@omniture.com More Web Analytics info at http://www.omniture.com/

Search Engine Promotion - - - Be Sure To Go Overseas!
They call it the World Wide Net, so why just concentrate your firm?s search engine submissions on U.S. search engines?

The main reason to get your real estate website listed on the foreign websites is: Good foreign search engine rankings will generate new clients!

This is especially true if your firm is located in a major metropolitan area. Here is some of the actual business created directly from our top foreign search engine rankings: Potential new immigrants, business persons considering setting up a business office, foreign nationals considering immigration, and a foreign couple whose son got arrested in Orange County and they needed to contact a local Orange County attorney to help.

Why heed my advice? Well, let?s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website;

http://www.la-orange-county-lawyers-attorney-directory.com

AOL-UK - Sympatico (Canada ? MSN-UK ? MSN-France ? MSN Germany Google Mexico - Google UK - Google Germany - Google Japan

Check today to see if your website is listed on the top foreign search engines. A good starting point is to check the engines hyper-linked above. Perhaps the best way to obtain high foreign search engine standings is to first achieve top ranking on the major US search engines.

Before a quest for higher rankings, you should obtain a comprehensive report on your site?s current page one through page three search standings. You need a base-line or starting point to see if your efforts are effective. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm

To enhance your report?s usefulness, I would suggest that you run the same report for your biggest legal competitor. This report will then give you not only a benchmark but a set of goals to strive for.

The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm

Investing in improving your law firm?s search engines standings could become the most cost effective career investment you make.

Copyright 2006 Promotions Unlimited. All rights reserved.

Bob Schwartz offers free trial & low cost software for <a href="http://www.websitetrafficbuilders.com/">search engine optimization</a>. Improve your sites creditability w/Free <a href="http://www.web-site-award-winning.com/">website awards</a>. Also visit: http://www.web-site-award-winning.com

The Benefits of Submitting Articles for SEO
There are millions of businesses in the world. Similarly, there are millions of web sites being used to promote each and every one of them. Some get lucky enough and always appear number one in search engines. However, most get archived in the last places customers will ever look for in a search engine.

Clearly, luck can not be everything when it comes to giving your business the attention it needs. It s a good thing there s always SEO. Search Engine Optimization is the only way to go if you want your ads and web sites to stand out in the internet. SEO compliant articles will inevitably hit the right keywords at all times. This procedure comes from the meticulous task of picking out most probable keywords people from all over the world use in search of corresponding services.

Through hitting as many keywords as possible, a certain website raises its ranking in various search engines such as Yahoo and Google. With this higher ranking, customers gain more accessibility to the site. As we all know, it is indeed very rare for people to check out web sites in the latter pages of search results. That is why articles need to be optimized by inserting the words with most hits in terms of customers random typing preference probabilities.

Through search engine optimization, a web site will earn higher in the engines and remains there as long as it is kept properly maintained. SEO companies also see to it that their clients are always on top of the results page. As such, you are guaranteed continuing surveillance of your site s ranking day in or day out. They also have keyword generators which can spare you from the laborious task of assessing which key words need to be hit and which ones are futile to include in the article. It also allows writers to hit the taste of the masses which access the internet.

Companies can now focus writing attractively for the keywords which sell the best. Other services rendered by sites can now be dissolved if the web isn t showing an interest for it, therefore eliminating deadwood in the business. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The purpose of advertising and syndication will be fulfilled, instead of stagnating in a dark and shady area with abysmally low ranking positions.

Sandra K Adams writes on a variety of topics. To get <a href=http://www.articletrader.com>free articles</a> to display on your own site, please visit http://www.articletrader.com Copyright: This article can be freely republished provided author bio is kept as it is and all links in the author bio are kept active.

Why SEO is like exercise
Search engine optimization is usually misunderstood by most people outside of the industry (and unfortunately, misunderstood by quite a few people in the industry as well). One of the biggest assumptions people make is that SEO works just like any other form of advertising - once you pay for it, it’s there. That’s not the case. Often times it can take six months or more to show results in the four major search engines (which collectively hold over 90% of the market). When a company or individual promises to deliver results faster they are either lying or using techniques that the search engines consider spam. The latter puts you at a risk of being banned from the listings all together. Another misconception that a lot of people seem to have is that once their site has been optimized they are all set for life. Since the search engines are continually changing how they rank websites and your competition is always looking for ways to climb above you, what worked last year (or even last month) may not work anymore. The best way to look at SEO is to compare it to exercise. When you first start, you won’t see any results - sometimes it can take several months of hard work to see even a small improvement. After a while you will start to see some moderate results, maybe you’ll shed some extra weight or tone up your muscles a bit. As you continue to put in the work the results will become obvious to others as well. Now, if you decide that you’re happy where you are and simply quit exercising you will not stay where you are - you will begin to fall behind again. SEO is no different. If traffic to your website is important to your business then you should strongly consider professional search engine optimization services, but you should also have realistic expectations. You should take some time to talk to a few different companies before making a decision. Remember - no one can deliver results over night and a company that uses questionable techniques could easily get your website banned all together!

Jeremy L. Knauff is the founder of Wildfire Marketing Group, a guerilla marketing firm in Tampa, Florida that has helped many companies increase their sales & profits.

Dynamite Keyword Strategy
Who would have ever thought the key to your success could be in choosing the right words. What the heck is that all about anyway. Well it seems, you have to use carefully selected words called, keywords to optimize your website so the big daddy search engine to pay attention to you. Just any old words don’t work. You have to use relevant words and or parts of phrases that relate to your site’s content. Well I can see that! What the heck I believe anyone with a little brains could figure more…

Free Report Shows You How Rise To The Top Of The Google Search Engines
No one needs to know all of the ranking criteria in order to get to the top of search engine lists. In fact, even if you were extremely good at it, Google could and will change algorithms at anytime. The game of getting to the first page can be complicated, but doesn’t need to be. “PJ” is prepared to explain in his free report, just how easy it can be. “This information is very helpful to both the novice setting out to sell his or her product for the very first time, or perhaps the more experienced Internet salesperson who is frustrated with the costs of the high profile SEO professionals”.

“It will take perseverance, patience and the willingness to trust in the methods that have been proven time and time again,” PJ says. “Also, although you won’t advance to the top overnight, it’s going to be much quicker than you think”.

Paying for the top position rarely works - the most popular search engine doesn’t allow it, and users ignore the paid-for listings anyway (just like they ignore banner ads). Beautiful graphics and stunning animations usually reduce your search engine ranking! Massive lists of repetitive keywords don’t work - search engines use natural language syntax checking and frequency analysis to eliminate such pages from consideration.

PJ resides in a Eden Prairie, Minnesota which is an upscale suburb just outside of Minneapolis. He has been interested in Search Engine placement for quite some time. Now , finally he says he is prepared to “spill all the beans” to those interested in his years of research. “Be ready”, he says, “You’re going to be surprised to see just how simple it is”. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit:
http://www.ride-to-the-top.com and
http://www.1stepsystem-premier.com

PJ Riley has given away many a FREE E-BOOK detailing the simplicity of making your way to the top of the search engines. See http://www.ride-to-the-top.com He has been reporting on new business opportunities for many years. He's not afraid to speak what's on his mind. He will be the first to tell you if it's a golden opportunity, but has had numerous occasion to report a scam in the making.