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Tips On Getting Your Web Site Spidered Quickly
The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Unless the search engines find your web site and index it, there is no way the general public will know that it is there. After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines. When developing your marketing strategy, it is important to include a plan to get your web site spidered quickly. In order to get your site indexed you must let the search engine spiders know you are there in the first place. You may have wondered if there are ways to lure the spiders to your web site other than manual submission. The good news is that many SEOs recommend the following methods rather than submitting your pages directly. The best way to get your site spidered quickly is to link your web site to another site that is already indexed, that is related to your site, and that is spidered frequently. Having your site mentioned in news releases, blogs, and so on can get your site your web site spidered very quickly, sometimes within days. You can also use the more traditional methods including posting in forums and providing articles for the various article directories. If you choose this route, be careful not to spam. Follow the posted rules, give helpful answers, and do not go overboard on your “sig file”. Private forums are not always indexed, so make certain that the forums where you post display recent posts and are listed in search results. No matter which method you choose to get your web site spidered, you will need a good site map. A site map lists and links to all pages on your site. If your site consists of over approximately one hundred pages, consider using a multi-page site map. Make certain that every site map page links to all other site map pages. You should have a link to your site map on your home page and preferably on each of your pages. You should make sure your web site pages are simple and free of useless clutter. Getting your web site spidered quickly is the most important thing you can do to achieve success as an internet marketer. Using the methods suggested above can be very helpful in getting your web site indexed. ———- Paulina Jenkins http://www.24hourwebcash.com/jenkins3755 cheatle894@aim.com p.s. This article must be reprinted in its entirety

Paulina Jenkins http://www.24hourwebcash.com/jenkins3755 cheatle894@aim.com

Why Public Relations And SEO Should Become Best Buds
Website promotion is a competitive, lucrative industry where everyone from Manhattan Public Relations(PR) Firms to small-time Search Engine Optimization (SEO) companies are vying for a piece of the pie. Ironically, on the information super highway, it is because of the lack of knowledge that most SEOs and PRs have for one another that neither side is able to offer a truly effective and affordable solution, which yields Return on Investment (ROI), on a large scale for their clientele.

Let me explain.


THE TROUBLE WITH PUBLIC RELATIONS
PR is an industry that creates visibility across several different media for its clients without spending (much) money. It is an industry of communicators with the ability to disseminate information to select outlets armed only with a rolodex and press release. Yet, with all of their strengths, one of the greatest critiques of PR is their lack of reporting in regards to ROI produced for their clients.

Large companies see the overall benefit of a well executed PR campaign, but medium-sized companies don t see the immediate value in a bunch of blog links or they can t afford to have Custom Myspace Tools developed for a product launch. As a result, many medium sized companies are leaving PR out of the marketing mix.


THE TROUBLE WITH SEARCH ENGINE OPTIMIZATION
On the other side of the spectrum are search engine optimizers (SEOs). Technically savvy problem solvers, SEOs can tweak a website to maximize its exposure in the search engines (the tools that over 90% of internet users turn to when finding new resources or information online). SEOs rely on their technical expertise as well as their ability to build “backlinks” (links coming from other websites) to achieve success in the search engines for their clients.

In the past few months, however, (06-07) search engines have gotten “smarter” and have made traditional methods of building backlinks less effective. Many SEOs have turned to what they call “link bait”, tapping into social media (blog forums and others) to build backlinks. Of course, “link baiting” is really just a nerdy term for online publicity. It s something that only the best of SEOs have mastered, and many PR Practitioners are now diving into.


WHY PR AND SEO SHOULD BE BEST BUDS
Where “link baiting” (and really online promotion in general) is concerned, Public Relations firms have a distinct advantage. With their preexisting experience, contacts online and off, and other resources already dedicated to building online visibility, PR firms are much better equipped to get mentions and links on authority websites than their SEOs counterparts.

Of course just because a PR firm can get mentioned in a dozen blogs posts, or make the first page of Digg.com, doesn t necessitate an increase in their client s bottom line. With the help of an SEO consultant, or SEO company, however, PR firms could present actual numbers to prove the value of their service by converting online publicity into search engine dominance.

If PR could tap into the technical expertise of a search engine optimizer they could solve the problem of tangible ROI and expand their services to more medium sized companies, ecommerce sites, and others. What if you as a PR Practitioner could hand your client a piece of paper saying “Look, we ve gotten your name out to your niche here, here, here and here ” oh, and as a result of this, you are now number one in the search engines when searched for these top keyphrases…”

Likewise, SEO firms, what if you could cut your workload in half by completely cutting out link building, show your clients better results, and get them mentioned in related high-traffic blogs or ezines? How much more would they be willing to spend with you? For how many more keywords would they want to rank?

YES, BUT WHAT DOES IT ALL MEAN?
It is a symbiotic relationship. Yes, you have to pay another company and cut away at some of your margin, but the relationship is mutually beneficial. Furthermore, if each party is accommodated with solutions specific to the other s industry where both stand to make a buck from offering the other s services, the relationship will grow.

By putting stock in SEO as well as outsourcing it, Public Relations Firms will be able to retain their larger clients with greater frequency as well as set their sites on medium sized businesses that previously hid their wallets when someone mentioned the words “press release.” Similarly, by outsourcing to PR firms, Search Engine Optimization companies will be able to service more clients, while providing all around better results.

The most important point to remember here is that neither SEO nor PR firms have the whole of the online promotions pie yet. PR s strengths lie in creating visibility, but not technical prowess. SEO is just the opposite. They re a veritable Ying and Yang, an Odd Couple, Bonnie and Clyde, Simon and Garfunkle, Best Buds just waiting to find each other out there in the entangled world of bandwidth, servers and free information that is the internet.

This article was written by Mike Bradbury. Mike is an SEO Analyst for Objectware, Inc an <a href="http://www.objectwareinc.com/SEOPromotionAndStrategy.aspx">Atlanta Search Engine Optimization</a>, <a href="http://www.objectwareinc.com/services/atlanta-web-design.htm">Atlanta Web Design</a> and <a href="http://www.objectwareinc.com">Web Development Company</a>.

Internet Marketing Strategy News: Key Words Are the King, the Queen and the whole nine yards
Creating an Internet marketing strategy is not just for big business, the small and mid sized company can compete just as well (better in some cases) if they efficiently employ a key word strategy. Key words are words that can be used by search engines to find you. If you use key words correctly the searcher will find you, if you don’t they can’t find you. If they can’t find you, you have lost the sale. Key words give a summary of the content of a web page. If your web site is about roses, then there needs be at least 250 words of text on your home page with lots of relevant mentions and references to roses. If your key words are too specific or too general, your public is not likely to find you unless they know your exact web address. Chisel these facts in stone: * The Internet is the dominant source for information. Some 45% of the participants in a recent survey indicate the Internet is their top choice for media, followed by TV at 35%. Trailing much further behind are books, radio, newspapers, videos/DVDs, video/computer games, and magazines. * Over 80% of all web traffic comes via search engines. The key to the treasure is providing the key words that the search engines need to find you. From a marketing point of view this is critical. To be successful in Internet marketing one needs to: 1. Find the key words that people are searching for. This is done by software that calculates the quantity of word and word phases on a certain subject. Below is a partial list of the search term “roses”. Count Search Term 337582 roses 286184 gun n roses 127093 gun and roses 55157 outkast roses 46796 red rose 32350 rose mcgowan 28563 rose petal 27702 picture of roses 26609 long stem rose 25634 pink rose 25039 send rose 2. Determine the key words that are specific enough to drive people to your site. If you were selling “roses”, some of the terms are applicable and some are not. So people searching for “roses” is too general and broad, while “long stem roses” could be just the right phrase to use. 3. The key words selected have to be narrow enough for a site to be found and ideally listed as one of the top three items on the first page of the search engine results. 4. Modify your web site so that the content (i.e. text not pictures) has those key words. This allows the search engines to index the information on your site. It is now key words not key word. More people are using multiple words when they search. According to a recent study from OneStat.com, two and three word searches are the usual practice for Web searchers. The 7 most used word phrases in search engines on the web are: 1. Two word phrases 32.58% 2. Three word phrases 25.61% 3. One word phrases 19.02% 4. Four word phrases 12.83% 5. Five word phrases 5.64% 6. Six word phrases 2.32% 7. Seven word phrases 0.98% Search engines are the most popular tool on the Web. They are similar to a giant library card catalog and are very useful tools to find information about products and services. A successful Internet marketing strategy must include providing what the search engines need and how consumers use them. Just like a library, a search engine “indexes” a web site in two basic ways: 1. By submitting a site to a search engine. Essentially you are asking the search engine to add your site to their index. 2. By using a spider (software that roams the web locating and cataloging content). Search engines look at both the web page title and the content. Thus both need to be optimized to include the applicable key words. Search engines are based on very sophisticated mathematical search queries, which of course are top secret. Although Google is the top search engine at the moment, a good Internet strategy will result in high rankings on various different search engines. To find the correct keywords requires research and an understanding of how the search engines work. Once you find where the viable online market is, you can use this to create your website so it fits what your future customers are looking for. Research shows that searchers regard good placing in the natural search results (as opposed to pay per click or sponsored links) as an indicator of a company who is tops in their field. 80% of all business on the Internet goes to the first three on the first page of a search result. The design, content and programming of your site all influence your search rankings. Keep in mind that a web site is the core of your Internet marketing strategy and an incredible tool if used correctly. Utilize the key works that will drive business to your site and make that cash register sing.

Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit www.expansionplus.com.

www.companydirectory.com.au has just launched one of the best Business Directory Website Network in Australia
www.companydirectory.com.au has just launched one of the best Business Directory Website Network in Australia

All our websites are business to business search engine and business directory designed to help users find the companies, products, services, and information they need to make the right business decisions.

Our network has very powerful and highly customizable business Directories. They are fully branded, search engine friendly directory system similar to Yahoo! Directory or Dmoz.

We use many great features such as Google sitemap generator, Adsense inclusion, Alexa image presentation, Your own image presentation and much more to market your listing.

To facilitate consultation, the businesses listed in our directories are classified according to very detailed categories which are much more accurate than the industrial categories usually used. The Directories’ user-friendly categories enable you to accurately identify the businesses you are looking for. They consist of more than 1850 categories in each directory

Using Our Network of Web Directories will give your business many benefits: -

1. Your website will get a higher ranking on search engines
2. You’ll get targeted visitors to your web site
3. You’ll get more customers and more sales
4. You’ll benefit from new business contacts
5. Your web site will get increased link popularity from other websites

Web sites:
www.companydirectory.com.au
www.ausiemarket.com.au
www.aussieceo.com
www.bizaussie.com
www.aussiecyberbiz.com
www.aussiereal.com
www.aussiebizonline.com
www.austopbiz.com
Email; support@companydirectory.com.au

Engineer

Search Engine Marketing Case Study: Keywords Survey 042 Ultram Posted By : Ian Mulholland
How to find great keywords that deliver traffic in even the most competitive markets. With real examples and really useful and useable tools and tips.

Why SEO is Essential to Success for Beginners in Internet Marketing
SEO is one of the most basic concepts you’ll have to learn as a beginner in internet marketing. SEO is well accepted as a contributory factor to how an internet marketing business will fare and as such, is widely considered as the first step in ensuring the survival of your website and the success of your efforts. So what does SEO mean for you as an internet marketer?

Not Very Common SEO Mistakes Exposed
Discover some of the not so common seo mistakes. To succeed in search engine optimization you must do the right things, but do them right as well. So let us start with not so common mistake number one.

Double your Sales overnight with Google Adwords Posted By : Adam Smith
I recently had a client who we were running a large Google Adwords campaign for where the client had an abundance of different categories and words which we were targetting their ads at. We had done broad keyword research, setup around 17 categories with ads all worded and targetted at these categories.

PPC search engine marketing: the new age marketing technique Posted By : manish sharma
Search engine marketing is fast becoming one of the easiest methods of marketing your products and services via the internet. Although as a medium the Internet is an indispensable tool yet the whole marketing shebang is quite difficult because your audience is a nameless and faceless entity that you really dont know anything about. All you know is that a certain type of website appeals to a certain type of user but thats about it.

The Importance of Article Marketing in SEO
Article marketing is an important component of external SEO, or search engine optimization. Irrespective of how much internal SEO is carried out on a web page, article marketing can make a massive difference, not only to the traffic to your site, but also your link density and search engine listing.

The term web page is used deliberately, since most search engines list individual pages and the Google PageRank applies to web pages rather than domains, or complete web sites . Each page has to be optimized separately, and you can use article marketing to achieve that.

This is done by means of your resource box that some people called your bio . Most article directories allow you to say a little about yourself and provide one or two URLs. This separate area can come in three different forms: either a separate resource box, that is generally included at the bottom of the article, a separate paragraph that you are allowed to add to the bottom of the article, or an author s bio that can be read if the reader clicks on your name that is an active link to the bio.

If none of these are allowed, then you are advised to give the directory a miss, since the whole purpose of article marketing has nothing to do with giving away free information, but with trying to persuade readers to click on your links and visit your site, and also have your link visible on the directory to provide you with a link back to your website, and so add to your page rank votes. The higher your page rank, the more relevant the search engines will calculate your page to be.

Even the third type of link mentioned above is not really acceptable to most article marketers, since the best place for a link is at the end of the article when the reader is still in a state of anticipation of more information. For this to occur your article has to provide good information about the subject but not so much that the reader requires no further information and has therefore no need to click to visit your website for more.

The wording of your resource box is also very important and there are a number of possibilities according to the type of article and the purpose of your website. You can simply state that More information on - - - - - can be found at xxxxx.com . On the other hand, it is often better to say a bit more such as Peter has a vast knowledge of this subject and uses it to get quick listing on Google and Yahoo. Find our how he does it on yyyyy.com .

Use your imagination and you can increase the return of each of your articles in terms of clicks straight to your site or, if your article is good enough, the reader might even want to copy it as content on their own website, and this provides you with more back links. If you combine this with good on-site SEO and other methods of off-site search engine optimization, then article marketing can be a very powerful tool that can be used not only to attract direct clicks to your site but also to create valuable links back to selected pages on your website.

Peter is a freelance writer who uses article marketing and other SEO techniques to get very rapid listings and high placements in a very short time. Find out how he does it on <a href=http://www.improved-search-engine-rank.com><b>Improved Search Engine Rank</b></a> where he offers to show you in simple steps exactly what he did with one of his sites.