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Search Marketing Training and Certification Posted By : Andy Rasikiao
At the early days of search was SEO and pay per click advertising something for geeks who learned the stuff by experimenting with it and learned from their successes and failures while simply doing it. How to rank in search engines and how to write a compelling Ad within three short lines and research keywords is not exactly the things that are taught at the universities. There were no bachelors or masters’ degree in search marketing or something like that.

Write SEO Copy Like the Pros! Posted By :
SEO copywriting has become one of the most important skills you can learn for search engine optimization. This article shares the insights of a ten year veteran SEO copywriter with over 1,000 top Google placements to his credit.

7 simple steps to Keyword Mastery & Search Engine Ranking Posted By : Dave James
Using Keyword Research to get to the top of Search Engine Listings is easier than you thought. In seven simple steps, you can prepare your website to be accepted and properly categorized by the search engines.

Search Engine Lifecycle of a Website (Part 2) Off-site Optimisation. Posted By : Michiel Van Kets
So you have created your website and taken time to use key Search Engine Optimisation techniques. The next phases in this life cycle are concerned with the processes you use off-line to maximize the performance of your website.

A Handy Guide To SEM Posted By : Steve Renner
SEM, search engine marketing, is an easy choice for some. For those of you who are unsure, this article has been written to help explain in a little more detail how SEM can benefit you.

8 Useful SEO Techniques Every Webmaster Should Know Posted By :
Getting higher rankings for your targeted keywords is often cited as the main reason for online success. So here are 8 simple SEO techniques that will help you improve your site’s rankings in all the search engines, especially in Google.

Are You Sabotaging Your SEO Success (Part 1)? Posted By : Jennifer Horowitz
You may be sabotaging your SEO success and not even know it. As the internet grows larger daily, and the number of searches online increase - we see people getting fanatical about getting their sites ranked. And why not? It’s a great, constant source of traffic leading targeted visitors to your door!