Professional Search Engine Marketing helps to achieve high rankings

With professional search engine marketing you can achieve your online business aims and objectives like getting ranked in the top of search engines, increase visitors, getting more business queries and leads, increasing sales and in return more profits.

Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks
Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.

Under the new policy, no reference to a trademark can be made (except for ads placed by the trademark owners themselves, obviously), and consequently no bids can be make for keywords containing such trademarks. Exceptions refer to usage of trademarks in non-competitive ads, such as those made by re-sellers, or in informative (and still non-competitive) ads.

The previous policy allowed references to competitors’ trademarks and comparisons as long as they were “objective and informative” - the formulation makes me cringe, as it is clearly troublesome trying to evaluate one?s objectivity when speaking of business competitors. As for the “informative” side of it? the probability for someone to actually PAY for an ad to be informative of someone else?s product/service, that?s as believable just like the existence of Santa Claus.

It is really good to see Yahoo making a big step forward in regulating abuse and misuse of trademarks, even though that probably translates in some revenue loss for them, by having certain advertisers migrate to a “friendlier” place such as Google. According to Google’s policies, “[…] advertisers may select trademarked terms as keywords or use them in the content of the ad. As a provider of space for advertisements, Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. Accordingly, Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. However, as a courtesy to trademark owners, Google is willing to perform a limited investigation of reasonable complaints.”

The question is why would Yahoo change its policies and apparently offer Google an even bigger bite from the SEM cake? It is way too early to say now, and their official explanation is not entirely believable: Yahoo states to have had the users’ best interest in mind, by providing them with a better experience when searching terms that contain trademarks. Though this would make a laudable initiative with a good PR potential, experts know the search market is driven by large publishers and advertisers and not by the little surfing guys. Numerous speculations can be made: threats of large legal actions from trademark owners, pressure from certain groups of interests are among the most vehiculated ones.

However, a more plausible one is that Yahoo makes preparations for a much larger scale movement destined to influence the market in a manner we cannot anticipate just yet.

Until further industry news, there’s one thing to rejoice: from now on, no “better than Botox” ads on Yahoo and their partner sites!

* - the products and services covered by the new policy are: Sponsored Search, Local Advertising, Search Submit, Product Submit, Travel Submit and Directory Submit.

Otilia is an e-Marketing expert. She publishes MarketingWHO.com, a <a href="http://www.marketingwho.com">Marketing Links Directory</a>, and TeaWithEdge.com - <a href="http://www.teawithedge.com">Marketing & e-Marketing Articles and Resources</a>.

What are the largest & most lucrative online multilingual markets aside from English?
With Google reporting that over 50% of their traffic comes from multilingual searches, it has become crucial to consider developing a multilingual online presence. However, the question remains the same: Which markets to target? Which ones are the most important in terms of users, etc.? First of all, let’s see which parts of the world feature the most users. Contrary to general belief, it is not North America! With close to 400 million users, Asia definitely takes the lead, followed by Europe with approximately 315 million users, in comparison to 232 million in North America (North America being defined as the U.S., Canada, and Mexico). In my extensive experience with multilingual online applications, I have learned over the years to differentiate clearly the amount of users versus the market potentiality of a product or a service. For example, the Hispanic online market (between South and Central America, the U.S., the Caribbean and Spain) features slightly more users than the French-speaking market. But when it comes to buying power, countries like France, Belgium, Switzerland and Canada (Quebec) have so much more buying power than Peru, Bolivia or Chile! More than just buying power, we need to look at the cultural ramifications involved in internet behaviors. In other terms, is a specific market used to ordering & transacting online? For instance, compared to its amount of users, France is extremely active online, while French-speaking countries in Africa are proportionally inactive. The same applies when comparing Spain and some South American countries. If you were to compare the online buying habits between 100,000 users in Spain and the same number of users throughout South America, you would notice that people out of Spain order products and services at least 5 times more than their South American peers. In many cases, it is not a matter of buying power, but rather mail order habits based on the country’s postal delivery system. In fact, in many countries where the postal system is unreliable (not to say flaky!), online users were not “groomed” with mail order habits prior to the internet. As a result, although such markets will look for products and services online, they certainly are not as mail order oriented as other countries featuring more efficient mailing systems. Therefore, it is impossible to rely solely on the amount of users when considering establishing a multilingual presence online. Another good example to illustrate such fact would be China and Japan. China currently has almost 145 million users and it is one of the fastest growing markets on the internet. Japan, with 86 million users, has nearly reached its maximum potential with almost 70% of its population online. A very small proportion of online users in China own a credit card or even have the right to order what they want, while in Japan it is exactly the reverse. Once again, no one should confuse the amount of users versus the buying power of a given market. On the other hand, one needs to consider the worth of Third World markets/economically disadvantaged countries. For instance, countries like Bangladesh, Mozambique, Somalia, etc., might not seem very attractive at first. However, in Third World markets, those online are affluent and wealthy. In those countries, there is no middle class. Basically, you are either dirt poor or filthy rich! Online users in those countries belong to the the second category. Many online gambling portals and entertainment websites of all kinds have found high spenders in economically-disadvantaged-markets. In fact, wealthy individuals in Rwanda or Chad do not have many entertainment outlets in their homeland! Furthermore, most everything is lacking within their country infrastructure: clothing, electronics, etc. Online applications have therefore become a form of “entertainment salvation” for the wealthy minorities of third world markets. Online multilingual markets are complex, and instead of looking at languages/countries just by their buying power or number of users, one should evaluate what they have to offer and define the marketability of their products and services accordingly. Are you looking for end users to buy your products? Then look at the buying power of the targeted markets along with the reliability of their postal and transportation services. Are you a manufacturer looking to find more distributors/to increase your exports? Then chances are that the world is your oyster. I advise you to perform a meticulous evaluation of your market potential when developing a presence on multilingual search engines. So many factors need to be taken into consideration…Do not look at Japanese, French or Spanish just as country specific, but rather online language market shares! Just as an example, aside from all countries where Spanish is spoken, one of the most active Hispanic online markets is in the U.S.! WWW = World Wide Web. Is your website really reaching worldwide? The time has come to implement action on a global scale! For fun, test your global knowledge by taking the following quiz: http://www.mseo.com/quiz/quiz.html

Mathias Levarek, Ph.D. SEO Consultant for http://www.mseo.com

Adsense 2007 :the new approach that shows you how adsense is still alive!!
Hot Google AdSense News: The Most Awaited AdSense Release 2007 - The AdSenseDecoded Project

Dr Patrick Hillenbrand, an Australian AdSense Expert and his team, is creating shockwaves in the internet marketing community by releasing some groundbreaking AdSense news, powerhouse techniques & winning strategies in the brand new online ‘AdSense GPS Roadmap . Have you for example heard of AdSense Brokerage ? If not then read on.

Someone wrote that your AdSense business will not be the same after you have visited www.AdsenseDecoded.com that is currently attracting AdSense publishers worldwide . We concur.

In fact, Patrick Hillenbrand made $10,852 in just the first month using No search engine traffic at all. AdSense Decoded delivers useful comprehensive answers how to instantly achieve sustainable profits from AdSense even without having access to any initial organic traffic.

And as if that is not enough AdSense Decoded reveals additional AdSense driven revenue streams that easily plug in to any AdSense business to monetize AdSense publishers pages much further.

This is a brand new concept. It’s called ‘AdSense Brokerage’ (NOT arbitrage), and it is currently creating a whole new chapter in how to make money with AdSense. AdSense Decoded shows publishers how easy it is to monetize on every single visitor, not just once but multiple times.

Dr Patrick Hillenbrand also validly argues that there is a paradigm shift in AdSense marketing.

- Niche Targeting is out! Lost are those guided in that direction.

He says: - Tomorrow’s top AdSense earners know that it is far better to target well paying advertisers than high paying ads, as street smart AdSense publishers and advertisers know that supply and demand is everything.

‘AdSense Decoded’ is advocating a smart strategy: As internet visitors are becoming ever more demanding to be informed and not sold to, gone are the days where an AdSense Publisher could just feed people ads to be clicked on. AdSense Decoded addresses and teaches exactly how these new marketing conditions are best met.

Whether you are new to AdSense or a seasoned publisher AdSense Decoded delivers an invaluable step-by-step video roadmap how to instantly improve your current AdSense earnings by using techniques previously only known to only a handful of top earners, Patrick Hillenbrand included.

If you are in any way working with AdSense you are recommended to check the AdSense Decoded project out today and see for your self what all the fuss is all about!

For more detailed information on the AdSense Decoded project and Dr Patrick Hillenbrand please visit www.AdsenseDecoded.com

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http://lavoraperm.decoded.hop.clickbank.net
Dr Patrick Hillenbrand is an Australian full time Internet Marketer, and a qualified Google Advertising Professional.

You can view his latest #1 best seller and its ‘killer’ affiliate program at http://www.AdsenseDecoded.com

Please feel free to reproduce this article to your own website / ezine list.

© Dr Patrick Hillenbrand - All Rights reserved

http://lavoraperm.decoded.hop.clickbank.net

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paolo orlando more than 5 years online making a decent living with affiliate programs see my website at: http://www.greatseller.eu NEWSLETTER http://www.the-luckyseller.com/mylist.htm

Different Type of SEO Services
Author Rajeev Guglani explains: Generally there are different types of SEO Services but it is recommended that you must look for those that meet best with you website requirements. In case you need to just push your website to the next level then you can put emphasis on cost considerations. In case you need in depth promotion of your website then you need the guidance of an SEO Expert.

Simple SEO Tips to Optimise Your Page for the Big 3
Search Engine Optimisation is a big scary topic for a lot of people, but it doesn t have to be. The principles behind it are all pretty simple, and these tips will take less than an hour to implement, but should boost your rankings significantly! 1-Don t shoot for the moon. By that I mean don t go out there and choose the most competitive keyword in your field. Chances are that the #1 ranked site for the most competitive term has been there for some years. Why should your site suddenly come along and oust them in short order? Instead, focus on longer, less competitive phrases. Use keyword selection tools to help you find them. You will find longtail phrases are more targeted also as it means the searchers have a more focused idea of what they are looking for. 2-Make sure you put your main keyword/phrase in the page title, and also in the footer. The title is the first thing the search engines will look at, so it s important to let them know exactly what we are about as early as possible, and it s also good to make the main phrase the last thing they see. A fundamental tip, but something 99% of webmasters do not do. 3-Switch your navigation. Most web pages have the navigation bars on the left or along the top. This is not good from an SEO point of view. Search engines read pages in vertical strips, starting on the left, then gradually moving across. The problem that the navigation presents is that 98% of web navigation menus are the same or very similar-this means that with the navigation in the same place as everyone else s, we are telling the engines that our web site is the same as everyone else s. They will see our super relevant page title, and then read our navigation links, which are not likely to be keyword relevant at all, and then conclude that this site is not all that relevant to their beloved searchers, and consign it to page 558 or something. This is NOT what we want! If we put the navigation on the right instead, we can then put lots of interesting content on the left, so it s the first thing they see after they read our page title. 4-Make sure your content is original, and READABLE. Who stays on a website after they realise the content is nothing but keyword stuffed garbage? I certainly don t, and neither will your customers. It s very important that your keywords are in your content, but make sure it s in a relevant fashion-I think the best term I have heard for it is sprinkled. Sprinkle the keywords through the content of the page. It s also useful to embolden them occasionally and italicise them, as the search engines then assume they are important words regarding your site and content, which is exactly what we want them to think. 5-Use the heading tags,

etc. That s what they are there for, and yes the search engines do pay attention to them. It s especially useful if you can use your main keywords as headings, or part of headings. For example, if your site is about extreme skydiving techniques, your heading may be My favourite extreme skydiving techniques or something like that. A good technique in certain cases is to combine two phrases, but you need to be careful as you don t want to damage the readability of the phrase- For example, you may have Top Rated Extreme Skydiving Techniques as a heading if your targeted phrases were extreme skydiving techniques and top rated skydiving techniques, and you would likely get ranked for both these phrases from doing that. Be careful though, as it s easy to get carried away and reduce the quality of the content in this fashion. 6-Don t put all your eggs into one basket, or one keyword.phrase. As we said before, it s unlikely for a new website to choose the most popular phrase in a category and come straight in and take #1 on Google. The sites that rank #1 for such phrases are very established and will have thousands of backlinks built up over the years, and for that reason alone will be very difficult to oust. What we can do though, is choose ten less popular phrases, and make a different page for each one, or each pair. We can have the same items for sale etc on each page, but you can make the content custom written for each phrase. This is a great way to exponentially get more traffic, as you will have multiplied your market presence by ten. Obviously, the sky is the limit with this strategy; you could have 50 or 1000 subdomains all pulling in search engine visitors for different phrases. You only need 5 or 10 visitors to each page, and if you have a hundred pages that s 500 or 1000 visitors each day. So there you have it-these techniques will take less than an hour to implement, and will guarantee an increase in your search engine rankings-What are you waiting for?

David Raybould has been an internet marketer for just over a year and in July this year was able to quit his day job through online earnings. He is eager to help others buck the trend of the dreaded day job and you can find useful info and resources at his site http://www.no-more9to5.com, and join his newsletter by sending a blank email to no-more9to5@getresponse.com

SES NYC(Search Engine Strategies Conference & Expo): A Bustling Conglomeration
Coursing through the carpeted hallways of the Hilton NYC convention center, thousands of people from every demographic were either entering or exiting the various lecture halls. This was not to say that the traffic at the booths was small, but the numbers of people who were there just to gather information was dizzying. The 2006 Search Engine Strategies Convention in New York City was everything an attendee or sponsor could hope for. Kicked off by a keynote speech given by Ask.com s Barry Diller, it s been awhile since rumor circulated concerning the possible sale of Ask.com. However, when Diller says: search will be everywhere, in regards to the future, it may be assumed that the seasoned media vet has no plans to retire his jersey in the near future. More players mean more competition. This bodes very well for the niche players, too. The torch of search innovation will be carried forward by the have-nots; companies still hungry to improve search in order to attract new users, because the game is far from over. I walked the convention as a representative of a niche player, ConductSearch.com. And like any search specialist, I m excited to see Ask.com focusing efforts on the quality of the search process, as opposed to merely scheming to retain a massive user base, like Google or Yahoo. There s nothing wrong with Google s applications, but is its focus to improve and continue revolutionizing search, or to preserve its own dominance? Is amazing map technology advancing the search process or does it keep us talking about Google? Diller, in keeping the focus on search instead of shares, is pointing Ask.com in the right direction - one that benefits end users. Perhaps they are looking to attract the discriminating web surfer before reeling in every Internet user. You may not have heard of many sponsors and exhibitors at the SES, but be sure that most believe, like Diller, that search is just getting started. Search is evolving and everyone, like Ask.com, seems to be focused on performance. In fact, the countless exhibitors at the conference each had their own search implementations that better the process. Great ideas were everywhere. It s a good thing the conference was well stocked with accompanying literature, because I could never have remembered it all. A simple case of information overload perhaps, but still indicative of the innovation that s flooding the search industry. Everybody seems to have some new proprietary innovation; everyone wants to build the Next Big Thing. One thing to note about the evolution of Ask.com is its link to bloglines, the feed aggregator. XML feeds are vital to search engines, particularly to ones that want to stand out in terms of higher performance for their users. Ask.com is not gunning for tops in aggregate search (yet), but is instead refining the search base it already has. And the functionality of XML feeds plays right into this development. We love to see any search engine focus on performance; since ConductSearch.com s particular technological search innovation is the world s first real-time, self-updating fraud protection system. The key word? Reliability. We re helping search engines, big or small, improve their product. Let s go back a couple of years. Do you remember when search was a pain in the neck? Weeding through spam and bogus or misdirected results was like trying to watch television through static. (Does anyone remember static?) All that spam and word cramming tended to ruin the search experience. Google is largely credited with the vast improvement in results, and shares credit with Overture for developing the model for today s search advertising. And, while this has been a joy for the user (ie. better results, increased faith in the search process); it s not without its occasional drawbacks, like the scourge of click fraud. Click-fraud has proliferated in the new age of search- further proof that search needs improving. Users at their computers are largely unaware of the risks or dangers ” only advertisers get hurt, which means easy money for crooks, and it doesn t hurt the big engines. And even then, advertisers might not figure it out ” click-fraud is an almost untraceable crime. Ironically, it s shadowy crime in a measurable arena. The gradual effects, however, are corrosive. Once an advertiser feels they ve been taken, the mistrust that develops as a result can spook them from making future online campaigns. Everyone, eventually, gets hurt: advertisers, users, engines. Trust is an essential element in any business model and ConductSearch.com s technology serves to build trust by sniffing out fraudulent bot-clicks. Thusly, we re a just another niche tackling a larger problem to enhance the overall search process. If smaller companies don t tackle stuff like this, who will? After all, it doesn t cost the search engines any money. The road towards better search should serve us well, just as the growing use of search, estimated to increase an additional 26% this year alone, will too. There are doubters; some legitimate (a Google executive claimed last week that search is not an infinite resource, and it made headlines!), some laughable. One clown media commentator, who shall remain unnamed, thinks that search (and blogs) is actually dying out because many users have found their favorite sites and will not continue to explore the internet in the future. Astounding. His implication is that people have discovered all they need from the Internet, as in, the bus has stopped folks, now get off. I don t think so. Search is simply getting better one application and innovation at a time. Seeing so many exhibitors at SES makes me suspect that the best innovation is coming from upstart online companies, who wish to make names for themselves by providing a better product. Almost any conference attendee would predict a continuation in search improvement, but few are going to sit on the sidelines to watch others do it. Change is up to us, the innovators, and not those who look to preserve an existing user base.

Jeff Conduct Director ConductSearch.com http://www.conductsearch.com Marketing@conductsearch.com

SEO: For Search Engines or Humans
SEO, or Search Engine Optimization, is something that many webmasters are now obsessing over. Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors?

The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter. Although search engines can help bring in traffic, web sites that are designed for search engines, are often not designed for human visitors and all the traffic that your web site gets will be worthless. Visitors will visit and then soon leave your web site and not return again. Return visitors are critical for the success of any web site.

One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users.

Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as mesothelioma or home insurance loan to get your web site high in the search rankings for these terms. They will leave your web site and most likely not return. If you create a web site where content is created for people to read and is well written, chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines.

Also, rather than spending hours building links for SEO purposes, that time could be better spent on adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time.

In conclusion, although spending lot of time on SEO and increasing your search engine rankings in the short run, the visitors you get from your SEO efforts will not be valuable as chances are they will not visit again. If you build your web sites for people, your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build for people and allow your web site to naturally move up search engine rankings.

KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of USESEO.COM, a site that offers <a href= http://www.useseo.com >free SEO techniques</a>.

Total Optimizer Pro
Total Optimizer Pro (T.O.P.) is a search engine optimization software program that performs a thorough analysis on any keyword market. And even though it is an enormous program that does a lot of assessments, it is astonishingly user friendly so that even a new webmaster can learn to use it quickly. Many new users have found this tool to be invaluable.

When you open up the program you have 2 options.

* The first one asks what keywords you want to be on the top of the search engines for.

* The second one asks what URL(s) you want to assess.

After you set this you are presented with a screen which will allow you to tweak your initial selection by choosing which search engine results you want to assess.

You can:

* Choose to do a link partner search and find potential link partners with a minimum PageRank and/or with certain words on the page.

* Do the real analysis and do a Backlink and Anchor Text Analysis (BATA) analysis of the keyword(s) or URL(s) you entered in the first screen.

Press a button and let the program do all the work.

When it is done it will present you with your reports that show just about everything about the URLs being assessed, whether it s the Top 10 for the keyword you entered or the complete assessment of the URL(s) you entered. Now every detail about this particular market is immediately presented to you.

* The page s PR
* The Alexa rank
* The title of the page for each backlink
* The number of links pointing to it
* The number of unique domains linking to this page
* The PR of each backlink
* The anchor text of each backlink
* The main keyword focus of the page for each backlink
* The IP address of the backlink
* and a ton of other useful information I use on a daily basis


Then it provides you with very nice summary reports at the bottom showing you:

* The percentages for anchor text for the backlinks
* The number multiple-linking IPs and multiple linking domains
* And tells you whether this site is likely buying its backlinks or using a classic link exchange campaign.
* And most importantly is actually tells you the steps you need to take to get a top result for this keyword.




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