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SEO Doesn't Have To Cost A Fortune
Effective SEO Comes Cheap

The author can be contacted at http://www.internetcashmonster.com


Search engine optimization or SEO is the hottest way, fastest and only way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. This is not to say that spending a fortune on SEO implementation or hiring a professional is a waste, but because of budget or financial limitations, you might want to consider cheaper alternatives. Sometimes, the best things out there are free.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized. Exchanging links with sites which have the same kind of keywords will improve your ranking tremendously. Be careful not to add too many outgoing links on a single page especially from crummy and spammy sites, because Google will rank that page poorly.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is. Another note, is to avoid using hyphenation or numbers for long domain names that seems like a keyphrase, e.g, www.how-2-start-online-business.com keep it short, but catchy.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website. Using a php include function to recall the same navigation bar for every page would be helpful.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those



Devan Kumar is the owner of internetcashmonster.com. Internetcashmonster offers a ever-growing e-library of Resellable ebooks, softwares, marketing tools, seo tools, affiliate tools, articles, scripts, templates, with private label rights and master resell rights. A one stop shop for online marketing needs
More articles at internetcashmonster.com - Resellable Ebooks, Softwares, and scripts

Devan Kumar is the owner of internetcashmonster.com. Internetcashmonster offers a ever-growing e-library of Resellable ebooks, softwares, marketing tools, seo tools, affiliate tools, articles, scripts, templates, with private label rights and master resell rights. A one stop shop for online marketing needs More articles at <a href="http://www.internetcashmonster.com">internetcashmonster.com - Resellable Ebooks, Softwares, and scripts</a>

Why Website Traffic Is So Important

If you own or run a website, you probably already know that attracting visitors is much more difficult than creating the actual website. This is why most websites struggle to turn a profit and eventually fail. You can have the greatest looking site in the world, but without traffic, is there any point?

So you might ask “how do I get visitors to my website?” There are countless self-proclaimed “gurus” on the Web that would like you to believe there is a secret formula for generating traffic, and that only they have this “secret”. For a price, they will share their secret with you and the traffic floodgates will magically open. If only it were this easy … we’d all be rich!

There are only two important factors that will determine whether your site ranks well at the search engines; Content and Links. Sure, there are numerous other factors that play a role as well, such as keyword density, meta tags, etc. But the two main aspects of Internet marketing that you must focus on and understand better than anything else are page content and external linking.

Content, content, content. You may have heard the phrase “Content is King”. That can’t be overstated. Most websites lack quality content. They may have flashy graphics and sound, but none of this will impress the search engines or attract visitors. Quality, text-based content is the only thing the SEs (search engines) really care about on your Web pages. Provide plenty of that and you are on the road to success.

Quality, relevant link exchanges are becoming more important every day. The SEs are placing more emphasis on inbound links in their algorithms, and for good reason. Each inbound link pointing to your site is like a “vote” of confidence in the eyes of the search engines. But not all links are created equal. Links from unrelated sites on completely different topics are almost useless and a waste of your time trying to acquire them. The SEs are looking for relevant, related, quality links from websites in the same niche as yours.

If you’re struggling to get your site ranked well in the search engines or are looking to start a new website, do some research into SEO, on-page optimization, and off-page optimization. There is plenty of free information available to help you get started in the right direction. There are no secrets or magic tricks when it comes to ranking well in the search engines; just honest, quality content with relevant, related linking.

Learn how <a href="http://www.site-build-it-review.com">Site Build It (SBI)</a> can help you create not just a website, but a popular, profitable business. Real life case studies are provided.

THE POWER OF BEING THE BRAND (PART1) - by Michelle van der Heyde
THE POWER OF BEING THE BRAND (PART1)
- by Michelle van der Heyde

Imagine a person, who has no company, no website, no physical brand other than their name. Now imagine this person to be a billionaire. Have you ever considered this idea? It is not really impossible, but it s highly improbable, and for most people, that s close enough.

The power that branding has in the marketplace is almost immeasurable (regardless of whether the brand in question is a company or a living, breathing human being). Before we begin our detailed analysis of branding its enormous power, let s first get clear on the terms brand and branding . No, this is not the cattle torture thing.

What is a brand ? [Partial Info by (allaboutbranding. com) & (wikipedia.com)]

Definition: A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality.

The definition (above) seems adequate, but your Brand is not merely your company name, logo, website, or advertisements. A brand is also what your customers, suppliers, investors, employees, business members and the public think, say, believe and champion about your company. It is not only what they are willing to pay for your brand and all products associated with it, but also the emotional value & connection they associate with your brand. It is your corporate reputation . Because it is reputation, there are things that you can and cannot control.

Some of the most successful people on the planet have decided to BE the brand, people like Oprah Winfrey, Martha Stewart and Donald Trump. Doing this has given them enormous advantages in the marketplace (which I ll discuss with you later). It is probably not news that your brand is one of the most valuable assets of your company, if not the most valuable. Brands that are correctly built and promoted have immense financial value and power, and can command higher prices than their competitors, while keeping their customers loyal.

What is branding ? [Partial Info by (allaboutbranding. com)]

Branding , implies all the direct and indirect activities undertaken by a company to imprint and influence a desired reputation upon its customers. These specific activities will determine the perceptions of a company s targeted and non-targeted audience. A company s LEADERSHIP (meaning management and the board ), is responsible for the management of these activities, to direct the development &/ or growth of the brand and its value. Branding will occur, regardless of whether it was done or not, this can be either good or bad, depending on the brand s integrity. In cases where branding is purposefully done, it would be called direct branding activity . In cases where it happens unintentionally, it would be called indirect branding activity (view the characteristics of each individually, below).

A direct branding activity is one that a company intentionally designs and controls. The message and how it is to be delivered, is planned to convey the company s philosophy & message clearly and concisely. Examples of direct branding includes developing BRANDING ARTIFACTS such as company name, logo, business philosophy, ad campaigns, website, publicity, events, sponsorships and charity involvement.

An indirect branding activity is one where a company has little to no control over its message and how it will be delivered, received or shared (nor by whom). It is how an audience experiences a company. Indirect branding activities range from the company s daily business to handling crisis issues, and how these OPERATIONS are perceived and received by customers, staff and the marketplace. How it communicates, compensates, relates to employees and customer service and supplier relations all affect the perception.

Everything a company does forms and alters a company s brand. It is therefore critical to have a consistent, clear and concise MESSAGE. This is the most efficient way for a brand to remain consistent over time (increasing the brand s market life), expressed by all staff and implemented in all operations.

Great examples of the branding phenomenon are Coca-Cola (which is most likely the first soda / soft drink that comes to mind), KFC (think of fried chicken), Disney, Google, Nike, Nokia, Audi, etc. If I were to name every known brand it could take forever, preventing me from making my point. My point is that these are companies with management that really understood the art of branding, therefore these brands are not only extremely well known, but their founders (and their founders families), are wealthier than even they can imagine (and getting more so by the second).

You have a brand, cause you are a brand! [Partial Info by (allaboutbranding. com)]

Your name is one of the many things that make you unique, and if used properly, it could also be one of the many things that could make you really rich. Before I tell you how to put your name to use, let s talk about the other three things, which are your brain, your PC and a decent Internet connection. If you are already going: OH NO! I have Dial-up instead of Broadband! , then perhaps you should have some tranquilizers now, before it gets really complicated. After all, I don t want anyone to have a panic attack. By the way, having Dial-up vs. Broadband, is really not a big deal.

The BIG DEAL is the Internet. You should know this or you probably wouldn t be reading this right now, but unfortunately it s more than that. The technologically disadvantaged are being left behind, while the rest (bloggers, internet article writers, e-book writers, software developers, web hosts, web designers, affiliate marketers and scam sites ) are getting rich. These people are not only taking their share of all profits to be had, but are also the big players when it comes to branding on the Internet. They are branding themselves and everybody else (sometimes in good way, but sometimes not), with every publication they make.

Not so long ago, the power of word of mouth , depended very much on the innuendo and snide remarks of gossip columnists & critics, some filled with prejudice and ignorance. Their abilities to make or break careers in an instant were legendary, however since then the rules have changed significantly. Those being held to account are just as likely to be in commerce, and the ones searching for the truth could be bloggers, reviewers, journalists, colleagues and/ or customers. Their targets are no longer just the rich, the famous and the scandalous, but could just as easily be you or I. Does this scare you?

Today more and more consumers are willing to lend the weight of their word, their reputation and their opinions to products and services in the marketplace. If you are a consistent company, with happy customers and well-treated staff members, this could well make you an instant star. However, if you are messing up or playing around, then expect the opinion police (many scam sites ) to catch up with you - and to circulate their views to a potentially large audience in an extremely short time frame.

Proof of the gathering power of word of mouth idea, can be seen in the growth of opinion portals . Some have been around for ages and feature review of products and services in a bewildering range of areas. Scam sites are usually a good mix of bloggers vs. affiliate marketers .

1) They invite strangers to voice their opinions (about any product or service, which they feel was a scam ), and then publish it. They do this, to generate traffic to their websites and to raise their search-engine ranking (through branding).

2) Usually they would also have one product on the site that they sell and guarantee to be scam-free . They do this to make money, because there is no point in generating that much traffic without making any money out of it.

Knowing which sites to watch and doing so regularly (so you know what not to do), will make a lot of difference to your brand (because you don t want to end up there). Many people don t know, that once something has been on the Internet, it is nearly impossible if not impossible to undo it. Even once it has been removed from whatever sites it appeared, it would always appear in the
Search engine, in some way or another.

My first advice is: DON T DO SPAM! Spam is illegal in many countries, and even in the ones that do allow it, people will complain before you know it. Spam leads you to scam sites . Doing damage to brand that has barely come into existence, is not really smart, nor will it benefit you in the future to have your name on a scam site . My second advice would be that if you do believe in e-mail marketing, as I do, allow people to volunteer for a Newsletter or Free Subscription, or something.

Anyone who is willing and able to work in a legal and fair way, could build a strong brand quickly and at minimum cost. The low-cost, simplified ways of branding that are available on the Internet make it equally difficult or easy for the rich guy (with the big company) as for the not-so-rich guy (who is sitting in front of his PC right now, wondering how he can make a buck) to achieve success. This level playing field, also increases the chances of anyone who is willing to become a brand, and do so responsibly, of becoming the next millionaire.

To read part 2 to go to http://www.fantasticebooks.biz/business2.html where I will show how to start branding yourself, quick and easy, for as little as you can imagine. Now imagine it.

Michelle van der Heyde (born 1985 in South Africa), is not only an active and successful affiliate marketer, but she is also the sole owner of www.FantasticEbooks.biz

SEO Tips: How to Organize Your Site For Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You ll Need

• A finalized list of keywords as well as their corresponding search volumes and number of competitors.
• Excel, or some other spreadsheet program.
• An understanding of the site s industry, and which terms are semantically related.
• Enough SEO knowledge to decide which words from your list are “low competition.”

• 99 inachor and intitle competitors for the term
• 1,300 searches for the term each month
• 330.8 average backlinks for a top 10 result
• 4.2 average page rank of a top 10 result

• It has only 8 backlinks
• It also has a PR of 0

• 240 backlinks
• PR of 3

• The 9th result is a sub-page optimized singularly for that search term.
• The 9th result s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

• Keep the groups under 6 words each.
• Group phrases together with more than one word in common.
• Check to see if two keywords return similar results in Google.
• No group should have only 1 keyword. Maximize the efforts of your link building.

This article was written by Mike Bradbury. Mike is an employee of Objectware, Inc an <a href="http://www.objectwareinc.com">Atlanta Web Design</a> and <a href="http://www.objectwareinc.com/SEOPromotionAndStrategy.aspx">Atlanta Search Engine Optimization</a> Company. Mike creates search engine visibility for clients in the Atlanta and Washington DC areas.

Online Market Place for Web Development Companies in United States
Online Market Place - is a platform that brings together service providers in the web development arena with the clients requiring the services for their business. It is an online web directory that provides 24/7/365 access of your company information to highly qualified buyer network. Our exceptional advertising approach in our web directory will gain highest ROI for the campaign you are generating with us. Benefit of putting your link in our web directory will start from global visibility and ends with targeted lead generation. Learning from pitfalls of different existing companies, Direct Connect Web provides right set of usability for the buyers and service providers. Our web design directory listing has many categories for service providers to list their companies like Web Design, Graphic Design, Website Programming, Online Marketing, Web Hosting, etc These categories have sub categories like website design, eCommerce solutions, ASP.NET programming, PHP programming, Java programming, Flash website design, Interactive flash animation, MS SQL database, MySQL database, Search Engine Optimization, Online Advertisement, Email Marketing, Domain name registration, Shared Hosting, Dedicated Hosting, Linux Hosting, etc The directory provides best solutions for web site design and development companies located in various states of America, like California, Florida, Washington DC, New Jersey, etc to get listed in various categories and get business leads without any burden to their marketing expenses. All the business leads are pre-screened and then forwarded to the right company which matches to the client requirements thus eliminating the junk leads saving considerable time. For more information, you may visit the site and let your marketing team decide about advertising in the website. Copyright © 2007

<a target="_new"href="http://www.directconnectweb.com/">Directconnectweb</a> - is one Web Design Directory helps you find and engage a professional design company. From web designers, web developers, logo designers, flash designers, search engine optimization etc

Improve Your Online Business With Search Engine Optimization (SEO)
So you?ve got that wonderful work-at-home online business up and running. You?ve got a dynamite website with easy to use navigation, a slew of well written, entertaining and pertinent articles, and more revenue-generating links than you can handle. But for some reason, the hits just aren?t coming and your business isn?t making as much money as you deserve. How do you turn a struggling online business into a profitable online business?

The first thing you have to ask yourself is, ?How are people hearing about my site?? In an Internet dominated by search engines like Google and Yahoo, high search engine ranking is a must. Why? Most search engines show ten results per page, ranked in order, and most users never make it past the first page. That means that if your website is going to be found, it needs to be top 10. But how? How!? Take a look at the title of this article. That?s right. Through search engine optimization. SEO is a simple concept. Use the words that people will probably enter into search engines strategically in the content of your website. This article is using a couple of SEO keywords, like Online Business or Search Engine Optimization, the very subjects people might search for if looking for an article like this. See how easy it is? Two more keywords without interrupting the flow of the article!

Using search engine optimization effectively may mean redesigning most of the content on your website. When you?re doing that try to keep in mind these Six Commandments of SEO.

THOU SHALT KNOW THINE ENEMIES

Knowing what keywords to use is the most important part of SEO. This means research. Lots of research. Start off by trying to find your site on various search engines. Chances are you won?t, at least not on the first page. Write down the top 10 results you do get. These sites are your competition. Try a few different combinations of search terms. Are there any sites that appear more than once? Check those out. What keywords or phrases are used over and over? What are the titles of pages? What is the content about? What is the web address? These are potential keywords Record them. These will be the basis for your own search engine optimization.

THOU SHALT NOT USE KEYWORDS WANTONLY

Keywords should be thought of as compliments; the more you give, the less meaning they have. By the same token, not giving enough won?t get you noticed. Use them wisely. Find that happy ratio of keywords to normal. A general rule of thumb in search engine optimization is 2.5-4% of your content should be keywords; no more, no less.

THOU SHALT MAKE SURE ALL CONTENT IS SENSIBLE

Don?t fall SEARCH ENGINE OPTIMIZATION into the tempting ONLINE BUSINESS trap of SEARCH ENGINES using keywords randomly SEO in order to increase your search engine rank. Tough to read, wasn?t it? Kinda made you want to scream and tear your hair out? Content above keywords. If your articles are so keyword rich that they don?t make sense, users won?t return and you?ll lose repeat revenue. All the search engine optimization in the world is useless if your users don?t stay on the site long enough to put cash in your pocket. Search engines pick up on this tricks anyway. Besides, it?s just plain dirty fighting.

THOU SHALT VARY KEYWORD USAGE

So you?ve done your research and have a list of 25 keywords you want to use in your site. Each article has a primary keyword or two. Unfortunately, every article on the site is using the same two keywords. What about the other 23? Don?t let yourself be tempted by the ease of using the same words over and over. Write articles about all 25 keywords. You spent all that time researching them, now use them! And just because one article is about one keyword doesn?t mean you can?t use other keywords in the article. Use the non-primary keywords like salt sprinkled over the entire site.

THOU SHALT UPDATE

Getting that number one search engine rank was hard. It took hours of work, and now that you?ve reached the pinnacle it?s time to sit back and reap the benefits. Right?

WRONG!

How long do you think that number one ranking will last? You know your competitors got mad when you beat them and are redesigning their sites right now. Right now, I say! Eventually they?ll pull ahead of you again, unless you manage to stay ahead in the game. Update your site constantly with new keyword rich content to make sure that you?re on the cutting edge and can keep that number one ranking.

NEVER FORGET: THOU ART NOT ALONE

Search engine optimization can seem like a daunting task at first, and maybe it is. But never forget that there are people out there willing and able to help you; it is, after all, how they make a living. Some writers specialize in SEO and there are websites available that do most of the research grunt work just waiting to hear from you. So no matter how daunting a task it may seem, don?t ever give up on search engine optimization. In an internet where everything depends on page hits, your search engine rank can never be too high.

David Hudson can help YOU start your own profitable business on the Internet within the next 24 hours…To learn more, visit: <a href="http://www.dreamsr.us/pips.html">Dreamsr.us</a> or <a href="http://www.googlebaycash.com">GoogleBayCash</a>

Increasing Link Popularity
Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales. You’re probably wondering what the blazes is popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular? Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes. The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords. There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them! The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it. So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines. The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed. You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper - and submit your listing to the “Fine Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category. The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Alpaca Wool site example. Linking up to a site that sells knitting supplies would be helpful to your visitors, and the chances of the knitting supply site wanting to link up to your site are also greater. By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects - and both of your sites’ link popularity. Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd. When you decide you have found a good prospect, you must set out to woo them. The first thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on. Next, be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasize that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website. Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial. Then set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the labor-intensive quality of improving your link popularity, which is why search engines regard it with such importance. By the way - make sure you have a beautiful, streamlined site or you will never persuade anyone to link up to you. Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity stardom! For more info about Website Traffic Resources visit:: http://www.geek-secrets.com/ Comments To: David Boyne info AT geek-secrets DOT.com

How Search Engines Have Changed Public Relations
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites. Thanks to the advent of search engines, websurfers may access any perspective of the online debate (be it positive, negative, or indifferent) ranging in topic from iPods to real estate. Google has profoundly changed advertising on the internet as well. What distinguishes search from other online marketing strategies is that search provides each individual user with specific information based on their initial inquiry. Often, this information comes from obscure corners of the Internet, thus giving strength to voices that may have gone unheard. This democratic media revolution brings new challenges for Public Relations- the art dedicated to communicating a business s message to its audience. No longer is PR concerned with the relatively sparse inlets of effective television, radio and print ” now, thanks to the Internet, Public Relations has to actually contend with gulp the public! So it makes sense that PR efforts must now encompass the expanding world of search and, in order to survive in the marketplace, your business needs the PR benefits that come as a result. Search Engine Optimization should be utilized by Public Relations professionals to ensure the standards of their client s image. A comprehensive PR strategy must incorporate search as a means of building or maintaining a client s image. The survival of conventional PR then becomes a question of updated technology. When choosing a Public Relations company to help your business maintain an image, it is no longer a question of who has the longest track record, but who has the longest reach. If your PR company doesn t have a search division of its own at its fingertips, don t expect your campaigns to extend beyond the traditional paper and print. In this sense, it was a natural extension of ICMediaDirect.com to announce its Public Relations division after the successes of its Search and Research divisions. Finding that much of the work performed for SEO and SEM was already inherently related to the new Search-influenced PR, the launching of a PR division in a company long familiar with the details of this industry is no surprise. How do they relate? Let s take an imaginary attack on Sunshine Widgets. A disgruntled entity could simply start blogging against it. They could harp on a single unfortunate incident, or flat out tell lies about Sunshine Widgets, and its corporate ineptness. It wouldn t take much. Perhaps Sunshine Widgets runs TV and print ads. These efforts would be undercut by some chap with a blog running a disinformation campaign. Unfair accusations or charges would appear every time someone searches for Sunshine Widgets . No company, big or small, real or imagined, can afford bad press that pops up with every user search. At this point, the necessity for a comprehensive Public Relations strategy becomes clear. Sunshine Widgets could, through a practice commonly known as Search Engine Optimization (SEO), be proactive in asserting its corporate voice, thus re-asserting its sterling brand image. The variety of interactive channels to engage in allows Sunshine Widgets greater ability to define its desired message. Here are the ways in which it would benefit from a search oriented Public Relations campaign in the face of these random blog attacks: Blog search engines, like Technorati.com and Delicious.com, are growing rapidly in use and popularity. This suggests that online users, when looking for what the real story is , are curious not only as to what people think but also when they think it. For example, there were a lot more Sopranos searches on the day before the season premier than there were six months before ” and blog searches give you the latest on what bloggers are currently writing, as opposed to search engines which may not take the information posting date into account. Therefore, through Search Engine Optimization, anyone searching the internet for Sunshine Widgets would be returned information that is not only accurate with regard to content, but up to date as well. Sunshine Widgets could issue press releases to announce company undertakings, strategies for the future, as well as past successes. Press releases are the most widely used means of communication employed by a company and are integral in shaping public perception of your brand. By distributing press releases online, a company has the ability to communicate its immediate message to millions of consumers instantly. Sunshine Widgets could engage in a paid search (PPC) campaign to drive searchers to landing pages of Sunshine s choosing. While driving sales numbers becomes secondary to building brand image, a paid search campaign also fuels greater traffic to a company s website, and the company that drives more users to its site helps shape its own reputation ” and reputation, it bears repeating, is very important. These campaigns would all use different tools to achieve the same goal, better public corporate messaging. The benefits brought to the company would vary too. For instance, all of the content published on the web will not only put the word out there , but crowd out any negativity from some renegade s message. A single, angry blog will not be able to cloud a business s message provided that company maintains an effective PR campaign. The many different messaging formats should insulate from this danger. While traditional media outlets are still the cornerstone of any successful PR campaign, The internet presents an unprecedented opportunity to reach consumers directly, and on an individual basis. Through an internet campaign, a company may not only protect its brand image against attack, but strengthen and widen its consumer base. Consider the following statistic: a consumer is four times more likely to recount a negative experience with a company than a positive one. Now consider that a disgruntled consumer has had a negative experience with your company. Now, let us suppose that they write a daily blog encouraging other consumers to boycott your business. Finally, let us imagine that putting your company s name into a search engine brings up said disgruntled consumer s blog as the first search result. Now, ask yourself, would you launch a traditional campaign (print, tv, radio) to reverse the damage done to your brand image, or would you stop the problem at its source through an online campaign? The answer is obvious, and any company that does not take the internet into account when formulating its PR strategy may as well post negative consumer criticism on its website- that s practically what s happening anyway.

Joseph Pratt Media Analyst ICMediaDirect.com http://www.icmediadirect.com e: joseph@icmediadirect.com

Understanding the concept of Search Engine Optimization Posted By : marcus
The prospect wants to search for some thing. He or she needs some information on a particular topic or they are actually looking to buy some thing off the internet. The prospect opens up the search page of a popular search engine suited to his or her purpose.