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Why Website Traffic Is So Important

If you own or run a website, you probably already know that attracting visitors is much more difficult than creating the actual website. This is why most websites struggle to turn a profit and eventually fail. You can have the greatest looking site in the world, but without traffic, is there any point?

So you might ask “how do I get visitors to my website?” There are countless self-proclaimed “gurus” on the Web that would like you to believe there is a secret formula for generating traffic, and that only they have this “secret”. For a price, they will share their secret with you and the traffic floodgates will magically open. If only it were this easy … we’d all be rich!

There are only two important factors that will determine whether your site ranks well at the search engines; Content and Links. Sure, there are numerous other factors that play a role as well, such as keyword density, meta tags, etc. But the two main aspects of Internet marketing that you must focus on and understand better than anything else are page content and external linking.

Content, content, content. You may have heard the phrase “Content is King”. That can’t be overstated. Most websites lack quality content. They may have flashy graphics and sound, but none of this will impress the search engines or attract visitors. Quality, text-based content is the only thing the SEs (search engines) really care about on your Web pages. Provide plenty of that and you are on the road to success.

Quality, relevant link exchanges are becoming more important every day. The SEs are placing more emphasis on inbound links in their algorithms, and for good reason. Each inbound link pointing to your site is like a “vote” of confidence in the eyes of the search engines. But not all links are created equal. Links from unrelated sites on completely different topics are almost useless and a waste of your time trying to acquire them. The SEs are looking for relevant, related, quality links from websites in the same niche as yours.

If you’re struggling to get your site ranked well in the search engines or are looking to start a new website, do some research into SEO, on-page optimization, and off-page optimization. There is plenty of free information available to help you get started in the right direction. There are no secrets or magic tricks when it comes to ranking well in the search engines; just honest, quality content with relevant, related linking.

Learn how <a href="http://www.site-build-it-review.com">Site Build It (SBI)</a> can help you create not just a website, but a popular, profitable business. Real life case studies are provided.

SEO Tips: How to Organize Your Site For Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You ll Need

• A finalized list of keywords as well as their corresponding search volumes and number of competitors.
• Excel, or some other spreadsheet program.
• An understanding of the site s industry, and which terms are semantically related.
• Enough SEO knowledge to decide which words from your list are “low competition.”

• 99 inachor and intitle competitors for the term
• 1,300 searches for the term each month
• 330.8 average backlinks for a top 10 result
• 4.2 average page rank of a top 10 result

• It has only 8 backlinks
• It also has a PR of 0

• 240 backlinks
• PR of 3

• The 9th result is a sub-page optimized singularly for that search term.
• The 9th result s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

• Keep the groups under 6 words each.
• Group phrases together with more than one word in common.
• Check to see if two keywords return similar results in Google.
• No group should have only 1 keyword. Maximize the efforts of your link building.

This article was written by Mike Bradbury. Mike is an employee of Objectware, Inc an <a href="http://www.objectwareinc.com">Atlanta Web Design</a> and <a href="http://www.objectwareinc.com/SEOPromotionAndStrategy.aspx">Atlanta Search Engine Optimization</a> Company. Mike creates search engine visibility for clients in the Atlanta and Washington DC areas.

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How too Make Money with Articles: Using the Yahoo Search Marketing Tools to Retrieve Free Keywords
When making money with articles, you need to find the perfect keywords to make your niche sites a success. However, many times it is expensive to utilize paid keyword search tools. For this reason, some new marketers may prefer to try and find their keywords for free. One of the best ways to do this is to use the free Yahoo Search Marketing tools that you can find on their website.

First, go to the Yahoo website and choose Search Marketing under Yahoo Advertising Solutions. Scroll down to and click on Sponsored Search. You will see a section that says How many searches can your business get? where you will type in the main keyword of your decided niche. This will bring up a list a of words that have your niche subject in them and tell you how many people searched for that particular word the previous month.

To get an idea of what the competition is like, take each word that had a substantial amount of searches and input it into the Yahoo search engine using parenthesis. This will give you a good idea of how many people search for a particular keyword and how many sites you will be in competition with for the top spots on the first two pages.

This will of course take a lot more time than a paid software program and it may not give you all of the great ideas that a program might. On the other hand, it will be free and give you extra funds for other parts of your website.

If you can do this for free on your own, search engine optimize your site on your own, and write your own content, then the only thing you will have to spend money on is a website URL and web hosting. This is a great idea for those who have little to no start up cash, a lot of time on their hands, are quick learners, and can wait for the profits to start coming in (which will pretty much be pure profit).

However, if you prefer to go the easy route and utilize a keyword generating software program, you can find many online. Some are more popular than others and have been a proven way for people to dig up valuable keywords for their niche sites.

Sarah Paine
http://www.affiliatewithmeinthree.com

Sarah Paine is an internet marketer who has developed several article series aimed at assisting web site owners drive traffic to their sites inexpensively.

6 Steps To Picking Profitable Adsense Keywords
Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.

Step 1
Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google’s Traffic Estimator (you will need an Adwords account). The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step 2
Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step 3
I use a tool called Adword Accelerator to help with estimating the 1st - 8th position CPC values. This tool will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step 4
Now determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. Another way to estimate this is to use the Adword Accelerator tool. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used “Adwords for Content” in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Step 5
Compare the ads you found in step 4 to the results of using the keyword check function at the website http://www.adsensecheck.com. If the advertisers you find by doing this closely match those you found in step 4, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the “Adwords for Content” mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Step 6
Now you must get the traffic. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results.

Greg Lietz is a freelance writer and internet businessman. His articles provide content about <a href="http://www.theonlinebizplace.com/Web-Site-Marketing-Strategy-Guide.html">web site marketing strategies</a> and <a href="http://www.theonlinebizplace.com/Article-Writing.html">writing articles</a>.

Holistic Search Engine Optimization
We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines. Search engine optimization (SEO) can help you achieve this. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages (SERPs) for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for “business coach”, it would be great for your business if your web site appears in the first 10 results. So what exactly is search engine optimization? SEO includes selecting the best keywords for the body of the page as well as other page elements (the title tag, keyword and description meta tags, etc.) Carefully chosen keywords provide “hints” that search engines use to classify your site and to determine whether your site should appear for certain search keywords. On-page keyword optimization by itself will help your rankings. However, holistic search engine optimization is required to achieve optimal results. For the best placement, focus on SEO as a whole, rather than concentrate on a particular technique. Here are a few important elements of holistic search engine optimization: - Have good content. After all, content is king (or queen, whichever the case may be). Without content there isn’t much of a site. The content must walk a fine line between providing useful content and including sufficient and relevant keywords for search engines. Often it is difficult to optimize your product or service pages for search engines, since the main goal of these items is to showcase the benefits of your offer. On the other hand, it is easier to optimize blog posts and articles. In fact, you can create entire articles and blog posts around keywords that are popular with your target market. - Have consistent navigation. Both your web site visitors and search engine spiders navigate your web site through links that connect different pages. Consistent navigation ensures that your visitors can reach every page on your web site from every other page. On top of that, you will you get the most out of your search engine optimization efforts. - Get links to your site. Links to your web site play a very important role in holistic search engine optimization. Many popular search engines evaluate your web site’s popularity based on counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. The best links are links from reputable, quality web site that have complimentary or related content. You can get links to your web site by using a variety of techniques, such as writing articles, participating in link exchanges, and participating in online networking. Take a holistic approach to web site optimization. Apply SEO to your web site as a whole, and always evaluate the overall impact of your marketing efforts.

Biana Babinsky shows you how to drive thousands of targeted visitors to your web site in her Step by Step Search Engine Optimization Special Report. Learn more about the report at http://avocadoconsulting.com/rlinks/zseo

Increase Online Traffic For Free
If you need to increase online traffic to your website, you don’t need to purchase traffic to increase your online promotion… Because it can be received for free! Of course, it will come with a price… YOUR TIME! But if you have more time than money, it may be in your best interest to start grasping a few traffic opportunities. Especially since there are no SEO (search engine optimization) fees associated with working on your site independently. A WORD OF CAUTION - TIP: I more…