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3 Free SEO Tools From Google to Help You Make Extra Money on the Internet
I’m constantly amazed at the number of so called SEO consultants and Internet Marketers who do not know that Google has free tools that you can use in your effort to make money on the Internet You don’t need to buy thousands of dollars worth of software when Google gives it to you for free Plus, Google’s free tools are generally a lot better than the software you pay money for! . .Webmaster Tools - This is Google’s free tool for you to keep up with your websites This tool will tell you the top 20 keywords you rank for plus the percentage of traffic those keywords are bringing to your site Webmaster Tools will also tell you how many links you have pointing back to your site among other things . .Analytics - This is probably one of the most comprehensive tools on the Internet, at any price! With this free tool from Google you can drill down into your sites statistics Find you where your traffic is coming from, whether it be search engines or from other sites It will even tell you if they were bookmarked or if the user just typed in your domain name It also tells you the most popular keywords on your site and how many hits they generated Analytics will also tell you the most popular pages on your site and how many hits each of those pages produced All this and more for just having a Google account! . .Google’s Keyword Tool This is a great research tool It will help you find profitable keywords, tell you how much competition among advertisers there are for that keyword, what the highest bid on Adwords is for that keyword and show you the search trends for those keywords over the last 12 months . .These are only 3 of the free Webmaster tools Google offers There are others but I’d suggest getting started with these 3 if you’re serious about making money on the Internet .
Source: www.rsstnx.com

Ten SEO Tips to Improve Your Rankings in the Major Search Engines
The tips listed below are the basis for any good organic SEO campaign and can be utilized by any webmaster as the basis for optimizing their website . .1) Keyword Research . .Choosing the right keywords is the most important factor in the success of your SEO campaign Finding the keyword phrases that people are actually typing into the search engines to find your website’s product or services is job number one Don’t just trust what you think people are typing in but utilize a keyword research tool to find out what the most searched for keywords are for your websites content and target those phrases . .2) Add Relevant Keywords to the Title Tag . .Once you have completed your keyword research you will need to place your relevant keywords into the . .Title section of your Web page . .3) Use Heading tags . .Proper use of the heading tags will enhance the use of your keywords At the beginning of your Web page, include an H1 header tag that uses the keywords you have chosen to use in your page title This is not only good for search engines but is good for letting your visitors know what the page they are viewing is about . .4) Place your keywords throughout the pages content . .Once you have found your keywords and placed them in your Title tag and H1 tag, the next step is to add them to the main body content of your Web page where appropriate . .5) Use ALT tags for your images . .ALT tags when used with images provide a description of the what the image is in the event that the image doesn’t load for some reason and provides a description for users that browse the Internet using text to speech programs . .ALT tags are also read by the major search engines to help them determine what a Web page is about and provides an extra spot to use your targeted keywords to gain recognition in the major search engines . .6) Use text links for your navigation menu . .Where possible use text links for your navigation bar as search engines have an easier time following text links than menus created with graphic or Javascript menus and include your keywords in your text link menu . .If you have used images or JavaScript for your navigation menu include a text link in the footer section of your Web page’s that point to a site map page so search engines will still be able to easily find all your content . .7) Implement a site map page . .A site map page is a page that can be used to help search engines a secondary route to navigate through your site by containing text links that point to all the pages of your website . .If you have a large website then adding text links to your site map isn’t feasible for every page so adding text links to the most important parts of your site will still allow Google to crawl your site If you have a large site, consider submitting a site map file to the major search engines to allow them to access all your content . .8) Add keywords to your URL’s and file names . .When creating a Web page try to fit in the keywords you are going to target for that page into the file name so your keywords will show up in the URL of the Web page Adding keywords to your website’s URL’s will help search engines and visitors understand what your pages are about . .Instead of calling a page “/article#105 html” try to give it a bit more of a descriptive file name that includes the keywords you are targeting if the page is about golf putters then a file name such as “great-golf-putters html” will have a much better chance of being ranked in the search engines than the first example that merely uses “article#105 html” which isn’t very descriptive to visitors or search engines . .As a quick example of how important it is to include your keywords in your Web page’s URL’s do a quick search on Google for any keyword term and you will see that almost all of the websites on the first page have included their keywords in their Web page’s file names so their keywords show up in their websites URL’s This should give you a good indication of how important it is to include relevant keywords in your Web pages file names . .9) Acquire backlink’s for your website . .Acquiring backlink’s to your site once you have finished your on-site optimization will be your next goal What you will need to do is find relevant sites that fit with the overall theme of your site and ask that website if they will give a backlink to your website . .Essentially the more links you have pointing to your site the higher recognition Google will give to your site Google feels that each link coming to a website is a vote in support of that particular website and the more links a certain website has the higher Google will rank it in its search results over a competing website that has little or no links pointing at it . .Not all links are created equal though If you get links from website’s that have been around for along time and have a lot of backlink’s themselves than Google will treat these links as meaning more than a backlink that comes from a website that has very few backlink’s and hasn’t been around on the Internet very long . .That’s why its important to get links from well established website’s like the DMOZ the Open Directory Project which Google uses to build its own directory listings from and Yahoo! Directory which has been around for a very long time One link from either of these two directories will count a lot more than acquiring thousands of links from sites that have little to no backlink’s coming to the them . .If you can acquire one-way backlinks to your website without having to give a reciprical link in return then the search engines will give more weight to these links then they will to a simple exchange of links between two websites Directories are a great source of acquiring one-way links to your website . .Getting backlink’s to your site is a time consuming and often tedious process but if you stick with it you will start to see the benefits for your website as your website climbs up in the search engines results . .10) Include your keywords in your links anchor text . .Anchor text refers to the visible text portion of a link The major search engines places great emphasis on a links anchor text and it is a very important part of the major search engines ranking algorithms to give relevance to what is written in the anchor text of a link as it helps search engines and visitors figure out what the page being linked to is about . .So the next time you are linking to a page on your website, use a descriptive keyword that is also being targeted on the page that is being linked to .
Source: www.rsstnx.com

4 Tasks That Will Save You Money on SEO
Website optimization is the backbone to a successful online business But if you are just starting your business, the cost of hiring an SEO Expert can be a bit high for anyone’s budget Yes, you could hire one of those sites that guarantee results in a short time for almost nothing, but are they using acceptable techniques to get those results? Or are you risking your site being banned from Google? For most businesses there will be high competition, so you can’t honestly expect to get first page results in just a short time It takes work and a lot of patience . .So does that mean that you are stuck with paying a large amount for SEO services? Definitely not! There are things that you can do yourself that can reduce the amount of services you will need from an SEO Expert Fewer services mean lower overall costs . .Organize: You might not realize it, but an unorganized website can lengthen the time it takes for an SEO expert to optimize your website This goes for both what the visitors see when they visit your website, and what you see when you are viewing the files of your website through your host provider When a website is unorganized, it makes it harder for visitors and search engine spiders to find all your pages It also makes optimizing the pages take longer because of having to search through the chaos of your files . .Small sites, generally 20 pages or less, should have just one menu, which includes all links If you are using java script or flash for your menu, make sure that at the bottom of all your pages is text links for every page This will help your visitors and search engines in finding all your pages The files of your site should have a simple organization, all html pages in the root directory with images in a folder that is labeled descriptively (i e images, pictures, etc ) . .Larger sites generally will have different areas for visitors, for example cars and trucks Create a page (a sitemap) visitors can go to that has text links for all pages of your site organized by area Your menu that visitor’s use can be more area specific, but make sure that all areas are accessible to your visitors no matter which area they are currently browsing So if your website is about vehicles, the main menu could list cars, trucks, motorcycles, etc, then when they are in each area, there is a second menu specifically for that area The main menu will always be there, so visitors can easily switch between the areas when they choose When organizing the files, you can treat each area of the site like a mini site, with each having its own image folder for pictures that are specific for that area Your main pages of your website, like the home page, would still be placed in the root folder and with the main image folder for the design and logos for your site . .Images: Something that most people overlook, including even some “SEO Experts” is the use of images Images are great to have on websites, and they can really help with the SEO of your website Though search engines can’t “see” the images, they can read the names of the images and the alt tags associated with them Your images should be named descriptively So if you have a picture of a flower on your website, don’t have it named picture1 jpg or even flower jpg Name it something like beautiful_red_rose jpg That way the search engine can “see” what the picture is about . .You also want to add an alt tag to the image so when someone hovers his or her mouse over the image, a description will show up This is easily don’t by adding alt=”description” to the file path of the image For example, in the coding of your page the code for inserting the image into the page is img src=”picture/beautiful_red_rose jpg” You would only need to change it to img src=”picture/beautiful_red_rose jpg” alt=”description” to add the description tag . .Meta Tags: Though most of the coding on the pages will need to be done by the SEO expert you hire, there is one Meta tag that you can add yourself, the Meta description tag Adding this to the pages gives a head start on the SEO work The person you hire will only need to adjust the description a little to make sure it includes your keywords, unless you already have ones that you are wanting to use For each page of your website, you want to have a different description tag (Google doesn’t like duplicate descriptions on websites) If you have a list of keywords and phrases you want to use already, make sure to include at least one of those at the beginning of each description . .If you have a large site, this can be very time consuming (which is why this helps cut the cost down on SEO, especially if the person you hire charges by the hour), but at least they only need to be 160 characters or less since most search engines only read the first 160 You can easily find websites to help you on creating the meta description tag . .Get your site indexed: If your site is already indexed, great! If not, this is actually easier then you would think Though submitting your website to search engines helps, it could take weeks, or even months before your website gets indexed The best, and fastest way to get indexed is by finding a website that gets browsed often by search engines and getting a link placed on that site Blog sites are great for this as long as they don’t use the no-follow tags A very good site for finding these blogs is followlist com Browse through the categories and find blog sites that are related to yours and start posting some comments Make sure that you put your website address on the line for it on the comment form so Google can find your website the next time it re-indexes the page your commenting on Before you know it, your site will start being indexed by Google and you possibly could even gain a PR point or two Having your website indexed before hiring an SEO Expert helps since the person you hired won’t have to wait as long to see how your site is ranking from the work they are doing . .If you are serious about saving money, these four tasks can greatly help your budget But they do take time; so don’t expect to be able to finish these quickly .
Source: www.rsstnx.com