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Double your Sales overnight with Google Adwords Posted By : Adam Smith
I recently had a client who we were running a large Google Adwords campaign for where the client had an abundance of different categories and words which we were targetting their ads at. We had done broad keyword research, setup around 17 categories with ads all worded and targetted at these categories.

The PPC and AdSense Book. Posted By : Doc
I have always seen having a good site out there in cyberspace as like having a piece of real estate. Its all about location, location, location with real estate and all about content, content and content in cyberspace. In cyberspace you can own a shop on the main high street and compete against the big boys, and win. Just like any shop, if you dress the window good, they will pour through the doors. And this is where Google’s PPC AdSense comes in. Maybe they don’t see what they want and click an AdSense PPC link that catches their eye. Or maybe they trawl through your pages to visit other things of interest and click an AdSense link that looks interesting. Or, if your site is really good, visitors will click other contextual affiliate links and you get a percentage of the sale value plus, they will keep returning and tell others. Each visit increases the odds of an AdSense click or sale. While on the high street you might expect a sale from 50% of visitors entering the shop, in the cyberspace adverts shop it averages at around 4%. But unlike the high street shop, the cyberspace one can handle thousands, even millions of visitors each 365 days. Now 4% of that at anything from 10c to $10 per click, is more sales than you could ever make from a high street store and hardly any worries or overheads. There is no limit to the amount of cyber-property one can own, your only restriction is that imposed by the amount of hours one can physically work, so automating as much as possible is vital. In a nutshell. An advertiser may have spent fortunes on developing a super site to sell their super product and promote it with Google AdWords. But if the content of your site is useful about that product, it could be your site, not theirs that will be top of the search engine pile. Your visitors see their advert on an AdSense link and wallah, you just made a sale. The advertiser is delighted with your referrals and bids higher to get more of their keywords on your site, which means you get more per click. That’s the interactive beauty of Google AdSense.

The Keyword Effectiveness Index and PPC Campaigns Posted By : Data Choices LLC
KEI falls short when it comes to Pay Per Click campaigns becuase it fails to take into account the cost of advertising. This article explains DCI, which incorporates KEI but allows for the CPC cost as well at the click through rate for the individual keyword. It can help any company target the right keywords to help maximize thier advertising efforts!

AdWords Keyword Matching Options Posted By : Carson Danfield
When you’re entering keywords into your Google AdWords campaigns, you have choices as to how AdWords interprets those keywords to show your ads. These choices can have a dramatic effect upon the success or failure of your advertising campaigns.